If you’re a creator and aren’t on TikTok, you’re missing out on a lot of sales.
In 2019, 2020, and 2021, TikTok was the number one most downloaded app and still holds the top spot in 2022.
Which is impressive.
And with its growth, TikTok is reshaping the consumers’ traditional path to purchase.
Typically, the customer journey works in three stages: discovery, consideration, and purchase.
But with TikTok, the path to purchase is described as an “infinite loop,” meaning there’s no clear point where a customer starts or ends their journey.
Its unique retail path enables brands to create deeper relationships with consumers, leading to brand loyalty, repeat purchases, and greater spending.
And we aren’t just saying that to sell you on the idea of getting on TikTok.
Compared to other platforms, TikTok dominates every stage of the retail journey.
According to a TikTok study:
- TikTok is 1.7x more likely to be the source of product discovery compared to other platforms.
- TikTok users are 1.4x more likely to use the platform to research products/brands than other social platforms.
- Consumers are 1.4x more likely to purchase something they found on TikTok than on other platforms.
So, in short, if you want to drive discoverability and increase sales, get on TikTok.
To help, we’ve outlined some of the top ways you can drive sales on TikTok. Put them into practice and watch as your revenue goes up and your customer relationships deepen.
1. Add a link in bio
One of the first things you should do when you create a TikTok account is to add a link in bio to your profile.
Since TikTok doesn’t allow you to add clickable links to unsponsored posts, a link in bio makes it possible for your followers to navigate to your important sites.
As a creator, you want your link in bio to include links to your product pages, website, social media accounts, and anything else you use to promote your products or make sales.
You can use Amaze, a free link in bio tool, to quickly create a stunning link in bio experience that increases engagement and sales.
Just find a template you like, customize it with your own content, and add your links.
Additionally, Amaze can also be used to create product pages. Product pages help you showcase promotions, seasonal collections, and any selection of products in a visually appealing and engaging way.
You can add the product page in your link in bio as a way to monetize your CTAs.
Now once your link in bio is completed and published, you can add its URL to the bio section on your TikTok profile.
After that step, start telling your followers to check out your link in bio on any content that promotes your products or services.
And don’t miss this step.
CTAs in TikTok text provide a 152% increase in conversion compared to videos that don’t tell users what to do next.
So call out your link in bio as often as you’d like!
2. Advertise
Advertising on TikTok benefits you in two significant ways.
First, ads let you get in front of your target audience with content that appeals to their needs/wants.
Instead of a static ad image or basic text, TikTok’s short video content engages potential customers in a way other ads cannot.
You can see how effective targeted ad content can be on TikTok when you look at the data.
According to TikTok’s Marketing Science Global Retail Path To Purchase Study:
- 44% of TikTok users discover products by seeing ads in their feed.
- 37% of users immediately bought something after seeing it on TikTok.
- Users are willing to spend 14% more when TikTok is part of the purchase journey.
And if that isn’t enough to motivate you to advertise on TikTok, listen to this next part–users’ post-purchase behavior will help advertise your product even more.
The same study highlights a few key findings on what users do after buying a product they found on TikTok:
- 1 in 5 users create how-to or tutorial videos for the products they bought on TikTok.
- 1 in 4 users post and tag a brand.
- 1 in 4 users create a post that shows the product they bought.
This means that the more people you have buying your product after seeing it on TikTok, the bigger your chance of creating word-of-mouth marketing.
3. Partner with influencers and content creators
Brands that use influencers or creators in their TikTok ads can increase brand favorability among users by 26%.
Additionally, people trust influencers’ recommendations more than they trust branded content.
Since branded content is typically considered biased, getting an influencer or creator to promote your products is a great way to amplify your message and increase sales.
And if you’re thinking, “Great, I don’t know any creators or influencers. This won’t work for me,” think again.
TikTok provides a Creator Marketplace that makes it easy to find and partner with a variety of creators, influencers, and TikTok stars that can best represent your brand.
To make sure you get the most out of your partnership, work with the creator to make content that feels genuine and authentic.
TikTok users are 71% more likely to buy from a brand recommended by a creator or influencer who seemed authentic in their content.
So invite creators into your creative process as soon as possible. They’ve already built an audience and know how to speak to them.
Conclusion
TikTok’s infinite loop path to purchase platform presents an exciting opportunity for creators.
Instead of a typical sales funnel, which tends to encourage a one-time purchase and doesn’t help build relationships, TikTok’s infinite loop engages customers every step of the way.
This helps build relationships and create brand communities that make repeat purchases, spend more, and refer purchases to friends.
As a result, TikTok is one of the best platforms for brands wanting to drive more sales.
By following the three tips above, you will be in a better position to take advantage of the infinite loop purchase path.
For more tips and tricks on how to master the creator economy, check out our blog!
