Inside a Big Week for Amaze: Shoptalk, WMC, and What’s Next for Creator Commerce

It’s been a big week for Amaze.

Between major product announcements—including the Amaze Commerce Platform, Amaze Moments, and a preview of our upcoming live shopping capabilities—and back-to-back industry events, we attended Shoptalk Las Vegas and WMC Miami, connecting directly with the brands, creators, and partners shaping the future of commerce.

Here’s what we saw—and why it matters.

Shoptalk Las Vegas: Momentum Around Live Shopping

At Shoptalk Las Vegas, joined by partners from the Los Angeles Times and Contend, Amaze’s presence centered on Food Channel, showcasing the evolving role of food creators and the growing impact of live shopping experiences. The team highlighted new platform capabilities that empower creators to seamlessly integrate commerce into live content, unlocking new revenue streams and deeper audience engagement.

Our team met with a wide range of partners and brands, with strong interest in the food category and the growing role of live, interactive shopping. Building on our recent live shopping announcement, we previewed how Amaze enables creators to turn real-time engagement into seamless purchasing experiences.

One theme stood out: brands are actively looking for better ways to connect content and commerce—and creators are at the center of that shift.

“Shoptalk was incredibly energizing for our team,” said Danielle Pederson, Chief Marketing Officer of Amaze. “The level of interest and quality of conversations exceeded expectations. We met with a number of high-intent partners who are actively looking for solutions like Amaze—it’s clear there’s real momentum behind live shopping and creator-led commerce.”

WMC Miami: Commerce Meets Culture

Meanwhile, at the Winter Music Conference in Miami, Amaze continued the conversation around creator-driven commerce within the music and entertainment industries. Aaron Day, alongside members of the Amaze team, engaged with artists, managers, and industry leaders on how creators can better monetize their audiences through integrated commerce experiences. Aaron Day, CEO of Amaze, also took part in a live panel, emphasizing the growing convergence of music, content, and direct-to-fan commerce.

“The energy at WMC was unmatched,” said Saverio Montecalvo, Head of Growth & Acceleration at Amaze. “Artists today are more than performers—they’re entrepreneurs. Amaze is building the infrastructure that allows them to own their audience relationships and turn engagement into sustainable income.”

Conversations at WMC consistently reinforced the value of connecting content, audience, and commerce in one platform. The team connected with creators and established exciting new relationships with major brands and agencies.

What This Week Signals

Across both events, the takeaway was clear:

Creators are becoming the storefront.

Everything we launched this week—from the Amaze Commerce Platform to Amaze Moments and our upcoming live shopping capabilities—is built to support that shift.

And based on what we saw in the market, the timing couldn’t be better.

We’re just getting started.