NEWPORT BEACH, Calif., April 1, 2026 — Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce platform enabling creators and brands to sell products globally, today reported financial results for the full year ended December 31, 2025.

Management Commentary

“2025 was a foundational year for Amaze,” said Aaron Day, Chief Executive Officer of Amaze.  “Following the acquisition of Amaze Software and our transition from Fresh Vine into a creator-powered social commerce platform, we spent 2025 consolidating operations, strengthening our technology stack, reducing costs, and positioning the business for scalable growth.”

During the year, the Company began development on the Amaze Commerce platform - an operating system for the creator economy. Concurrently, work was undertaken to streamline operational infrastructure, launch the AI-driven Moments capability, and expand on distribution strategy through the acquisition of Food Channel. These efforts created the structural foundation necessary to scale the business.

Looking ahead to 2026, the new Amaze Commerce platform will become the primary driver of growth, supported by expanding creator participation and increasing transaction volume. As the year progresses, the Company also expects data monetization and distribution channels to become increasingly meaningful contributors, reinforcing the flywheel between commerce activity, first-party data generation, and distribution layers.

2025 Strategic Highlights

During 2025, Amaze completed a series of initiatives designed to transition the Company into a scalable social-commerce platform. Building scalable commerce infrastructure requires significant upfront investment before growth accelerates, and the Company believes the foundation built during 2025 positions it for this next phase.

Platform Transformation

• Completed the acquisition and integration of Amaze Software, transitioning the business into a technology-enabled social-commerce platform
• Launched Moments AI, an AI-driven signal engine designed to identify spikes in cultural relevance, engagement, and demand via a creator's social channels.
• Continued development of the Company’s integrated creator commerce infrastructure spanning storefronts, product design, manufacturing, and fulfillment

Why This Matters:

To offer brands of all sizes the ability to be listed in over 14 million stores with access to over 200 million users on a monthly basis across Amaze and its partners’ ecosystems, certain structural and financial components need to be in place. For example, a large shoe manufacturer looking for all of Amaze’s sellers to sell a core set of products requires massive infrastructure. That is the infrastructure the Company has been building.

Distribution Expansion

• Acquired the digital media platform Food Channel, expanding Amaze’s verticalized distribution strategy
• Initiated development of category-focused distribution networks designed to connect creators, audiences, and brands within defined interest verticals

Why This Matters:

Distribution is a critical component of Amaze’s long-term growth strategy. By partnering with media platforms and vertical communities that collectively reach hundreds of millions of users monthly, Amaze can introduce commerce opportunities directly within existing content ecosystems. This approach enables creators and brands to reach highly engaged audiences organically while significantly lowering customer acquisition costs compared to traditional digital advertising channels. Over time, these distribution networks are expected to increase transaction volume across the platform and strengthen the connection between creators, audiences, and brands.

Operational Consolidation

• Streamlined internal operations and reduced operating costs through platform efficiencies and AI-driven workflow improvements
• Consolidated elements of the supply chain and vendor ecosystem
• Positioned the Company to operate under a more scalable, asset-light commerce model

Why This Matters:

As Amaze transitions from a startup platform to a scalable commerce operating system, operational discipline becomes critical. During 2025, the Company focused on reducing complexity, removing redundant costs, and improving efficiency across its technology and supply chain stack. These initiatives are designed to improve unit economics, enable the platform to support significantly higher transaction volume without proportionate cost increases, and position Amaze to scale profitably as creator participation and commerce activity expand.

Creator and Platform Growth

• Expanded creator adoption across multiple verticals including gaming, lifestyle, entertainment, and culinary content
• Continued growth in storefront creation and platform engagement
• Increased traffic and consumer interactions across creator storefronts

Why This Matters:

Creator participation is the foundation of Amaze’s platform ecosystem. Each new creator storefront expands the network of products available across the platform while increasing the volume of consumer engagement and transaction data generated by the system. As the creator base grows, the platform becomes more valuable for brands seeking distribution and for consumers seeking authentic commerce experiences. This expanding creator network reinforces Amaze’s commerce-data-distribution flywheel and helps drive long-term platform scale.

Full Year 2025 Financial Results

Results of Operations

Key Metrics

Revenues: Net revenues totaled $2.0 million. Gross merchandise volume totaled $9.4 million

Net Loss from Operations: Net operating loss of $54.4 million included the following non-cash items $34.3 million Goodwill impairment, $3.3 million Depreciation and Amortization, and $2.6 million of Equity compensation.

Selling, general and administrative expenses of $15.7 million included higher compensation, professional, and overheads but also included a number of one-time expenses including legal and professional costs related to the business combination.

The Company expects a significant reduction in operating costs in 2026 as one-time matters conclude. Management also undertook several initiatives during the year to improve cost structure and operational efficiency as the Company prepares for future scale, allowing the Company to redirect capital toward growth initiatives.

For additional detail, investors are encouraged to review the Company’s Annual Report (Form 10-K) for the fiscal year ended December 31, 2025.  

2026 Outlook

Amaze expects continued platform expansion in 2026, driven primarily by growth in creator commerce activity.

Management expects:

Commerce Growth

• Increased GMV across the new Amaze Commerce operating system as creator adoption expands. We have already announced several strategic contracts which represent a meaningful uplift in revenue potential for 2026.
• Growth in storefront launches and product catalog breadth
• Continued improvement in unit economics through platform optimization
  

Data Monetization Development

• Continued development of first-party data capabilities derived from platform transactions. Management believes data monetization represents a significant long-term opportunity as the platform scales, given the volume and richness of transactional data generated across the ecosystem.
• Expansion of analytics and targeting functionality designed to improve conversion and engagement
• Evaluation of potential data-driven monetization initiatives as the platform scales.
  The Company expects to provide additional detail on data monetization initiatives as they develop during 2026.
  

Distribution Expansion

• Further development of verticalized distribution channels, including Food Channel
• Increased engagement between creators, brands, and audiences through category-focused ecosystems
  

Management believes the combination of these initiatives positions the Company to expand revenue streams over time across commerce, data, and distribution. The Company expects to roll out additional core platform capabilities during 2026 that management believes will enable meaningful growth acceleration.  

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

Between major product announcements—including the Amaze Commerce Platform, Amaze Moments, and a preview of our upcoming live shopping capabilities—and back-to-back industry events, we attended Shoptalk Las Vegas and WMC Miami, connecting directly with the brands, creators, and partners shaping the future of commerce.

Here’s what we saw—and why it matters.

Shoptalk Las Vegas: Momentum Around Live Shopping

At Shoptalk Las Vegas, joined by partners from the Los Angeles Times and Contend, Amaze’s presence centered on Food Channel, showcasing the evolving role of food creators and the growing impact of live shopping experiences. The team highlighted new platform capabilities that empower creators to seamlessly integrate commerce into live content, unlocking new revenue streams and deeper audience engagement.

Our team met with a wide range of partners and brands, with strong interest in the food category and the growing role of live, interactive shopping. Building on our recent live shopping announcement, we previewed how Amaze enables creators to turn real-time engagement into seamless purchasing experiences.

One theme stood out: brands are actively looking for better ways to connect content and commerce—and creators are at the center of that shift.

“Shoptalk was incredibly energizing for our team,” said Danielle Pederson, Chief Marketing Officer of Amaze. “The level of interest and quality of conversations exceeded expectations. We met with a number of high-intent partners who are actively looking for solutions like Amaze—it’s clear there’s real momentum behind live shopping and creator-led commerce.”

WMC Miami: Commerce Meets Culture

Meanwhile, at the Winter Music Conference in Miami, Amaze continued the conversation around creator-driven commerce within the music and entertainment industries. Aaron Day, alongside members of the Amaze team, engaged with artists, managers, and industry leaders on how creators can better monetize their audiences through integrated commerce experiences. Aaron Day, CEO of Amaze, also took part in a live panel, emphasizing the growing convergence of music, content, and direct-to-fan commerce.

“The energy at WMC was unmatched,” said Saverio Montecalvo, Head of Growth & Acceleration at Amaze. “Artists today are more than performers—they’re entrepreneurs. Amaze is building the infrastructure that allows them to own their audience relationships and turn engagement into sustainable income.”

Conversations at WMC consistently reinforced the value of connecting content, audience, and commerce in one platform. The team connected with creators and established exciting new relationships with major brands and agencies.

What This Week Signals

Across both events, the takeaway was clear:

Creators are becoming the storefront.

Everything we launched this week—from the Amaze Commerce Platform to Amaze Moments and our upcoming live shopping capabilities—is built to support that shift.

And based on what we saw in the market, the timing couldn’t be better.

We’re just getting started.

NEWPORT BEACH, Calif., March 26, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today announced the launch of its Creator Commerce Media Platform, a new revenue initiative designed to monetize its growing base of first-party commerce and audience data.

Built on the foundation of Amaze’s recently launched proprietary demand-side platform (DSP), the platform turns creator activity, storefront traffic, and transaction data into actionable audience targeting, media activation, and insight for brands and agencies.

Amaze supports a global network of more than 137 million creators across 160+ countries, driving over 200 million storefront visits and reaching an estimated 1.7 billion fans worldwide. Unlike traditional creator platforms that rely on engagement signals such as views, likes, or follows, Amaze captures verified purchase behavior across millions of creators and products — creating a differentiated dataset built on what consumers actually buy.

A New Revenue Layer Beyond Commerce

The Creator Commerce Media Platform introduces four complementary, high-margin revenue streams built on the same underlying data asset:

• Audience & Purchase-Intent Targeting (DSP Activation)
  First-party purchase data is packaged into audience segments based on creator affinity, product category, and repeat purchase behavior. These segments are activated through the Amaze DSP and syndicated to platforms such as The Trade Desk. Unlike traditional targeting models, these audiences are built on verified transactions, not inferred intent.
• Subscription Data Products (SaaS)
  Amaze is developing recurring data products that provide brands, agencies, and creator management teams with direct access to aggregated insights on what is converting across the platform — informing product decisions, creator selection, and campaign strategy.
• Data-Driven Brand Activation
  Brands activate campaigns directly within the Amaze ecosystem using conversion data to select creators and measure performance. Campaigns run through creator storefronts with closed-loop attribution tied to actual purchases.
• Enterprise Solutions & Creator Intelligence
  Amaze provides enterprise-level strategy and tools, including a creator scoring model based on transaction performance — enabling brands and agencies to identify high-performing creators using real commercial data rather than follower counts.

Scalable, High-Margin Growth Opportunity

The Creator Commerce Media Platform represents a meaningful new revenue opportunity for Amaze:

• Revenue tied directly to media spend and data usage
• High incremental margins once infrastructure is in place
• Multiple products monetizing the same underlying data asset

The Company expects to continue investing in data infrastructure, product development, and go-to-market capabilities to support this expansion.

Operating Within Large and Growing Marketing Budgets

Amaze’s Creator Commerce Media Platform is positioned within large and expanding global

marketing categories, including ~$600B+ in digital advertising, ~$100B+ in commerce and retail

media, and ~$20B+ in influencer and creator marketing. These are existing budgets increasingly

shifting toward performance-driven channels tied to conversion, first-party data, and measurable

outcomes — areas where Amaze’s transaction-based data model is directly aligned.

Early Performance Demonstrates Strong Unit Economics

Initial campaigns using Amaze’s data and DSP capabilities have shown strong performance:

• Cost per sale of $8, 2 times better than the industry average for fashion and apparel
• Return on ad spend (ROAS) reaching up to ~500% in the 1st month of running Fan Sales Campaigns
• Strong retargeting performance driven by high-intent purchase signals coming from our audiences

These results reinforce the advantage of targeting based on actual purchasing behavior rather than engagement proxies.

Focused Go-to-Market with Clear Expansion Path

Amaze is initially focused on performance-driven advertisers across apparel, fitness, gaming, and lifestyle verticals, where creator-driven commerce already drives measurable purchasing behavior.

The Company is currently working with a select group of early partners, with expansion expected as demand and data scale.

Building the Data Layer for Creator-Driven Commerce

While billions of dollars in creator-driven commerce occur each year, brands still lack a clear view into what actually drives purchasing behavior.

Amaze is building the Creator Commerce Media Platform around a fundamentally different signal: transaction data. This allows the Company to move beyond audience reach and engagement, and instead deliver targeting, measurement, and insights tied directly to completed purchases.

As more transactions flow through the platform, the dataset improves — strengthening audience targeting, creator selection, and campaign performance across the ecosystem.

Scalable Growth Opportunity

The Creator Commerce Media Platform represents a meaningful new revenue opportunity for Amaze:

• Revenue tied directly to media spend and data usage
• High incremental margins once infrastructure is in place
• Multiple products monetizing the same underlying data asset

The Company expects to continue investing in data infrastructure, product development, and go-to-market capabilities to support this expansion.

Management Commentary

“We’re building the Creator Commerce Media Platform to unlock a high-margin, scalable revenue stream on top of our core commerce business,” said Aaron Day, Chief Executive Officer of Amaze. “At a simple level, we’re turning real purchase behavior into media and targeting. That allows us to participate in a much larger share of digital advertising spend — and the early performance we’re seeing gives us real confidence in where this can go.”

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Early reported ROAS results, including figures such as ~500%, are based on a small sample size and may not be indicative of future results or broader performance. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., March 25, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today announced Amaze Commerce, a new operating system designed to transform how creators turn content into revenue.

At the same time, the Company unveiled the first sneak peek of the platform: Moments AI, an AI-powered capability that analyzes a creator’s social profile and turns their most engaging content into products that their fans want to buy.

For years, creator commerce has relied on guesswork. Creators are expected to come up with designs for their products, launch them, and hope they resonate.

Meanwhile, creators are generating powerful signals every day through their content. Moments where engagement spikes, phrases spread, and audiences clearly show what they care about.

Until now, those moments have gone largely untapped.

Amaze Commerce is built to change that.

Moments AI is the first step toward this vision. The capability analyzes a creator’s content and audience engagement to identify high-impact moments, including phrases, reactions, and themes that resonate most with their audience. These signals can then be translated into product ideas and designs, enabling creators to launch based on what is already working.

“Creators generate signals every day through their content,” said Gwan Yip, Chief Product Officer at Amaze. “The problem is there’s never been a system built to capture those moments and act on them in real time. That’s what we’re building. This is the first unlock.”

Unlike traditional creator commerce approaches that start with product ideas, Amaze Commerce starts with a creator’s audience behavior, helping creators identify what their audience is already responding to and act on it faster.

This first release marks the beginning of a broader system designed to function as an intelligence layer across the creator economy, connecting content, signals, product creation, and distribution into a unified experience.

Through Amaze Commerce, creators will be able to:

• Identify high-impact moments within their content
• Turn engagement into product opportunities
• Launch faster, with less guesswork
• Increase the likelihood of successful product releases

“This is just the beginning,” said Aaron Day, Chief Executive Officer of Amaze. “We’re building toward a system that operates at the speed of culture, where creators can move from signal to revenue in real time, and which provides creators with additional ways to monetize.”

Amaze will continue rolling out additional capabilities as Amaze Commerce evolves, expanding how creators can turn their content into scalable revenue streams.

The company is opening access through both a waitlist and a limited beta program.

Creators can join the waitlist to be notified as soon as Amaze Commerce goes live. They can also apply to the beta program for early access to test the new operating system and get the opportunity to help shape what’s coming next.

Join the waitlist and apply for beta here: https://www.amaze.co/amazecommercewaitlist

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., March 25, 2026 - Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today issued a letter to its shareholders highlighting achievements in Q1 and priorities for the remainder of 2026.

Dear Shareholders,

As we move through the first quarter of 2026, I want to take a moment to update you on our progress and how we are thinking about the next phase of Amaze.

In our year-end letter, we spoke about 2025 as a transformative year—one where we stabilized the business, reduced our cost structure, strengthened the balance sheet, and positioned ourselves for growth. That work is now largely behind us.

Our focus has shifted from fixing the foundation to scaling the opportunity.

From Foundation to Flywheel

Amaze has always been built around a simple idea: allow anyone to sell anything, anywhere.

What has become clearer over the past year is that this is not just a product vision—it is a system-level opportunity.

We are now organizing the business around what we call the Creator Commerce Flywheel:

• More creators drive more products and experiences
• More activity generates more data and insights
• Better data improves conversion and monetization
• Expanded distribution increases reach and demand
• Which in turn attracts more creators

This flywheel is already active across our platform. Our job now is to accelerate it.

Data Is Becoming a Core Asset

One of the most important realizations coming out of 2025 is the value of the data generated across our ecosystem.

With billions of visits, millions of stores, and constant product creation, we are capturing real-time signals around:

• What consumers are engaging with
• What they are buying
• How trends are forming and evolving

This is not theoretical—it is happening on our platform every day.

We are now actively building ways to turn these signals into actionable tools for creators and brands, enabling better decisions around product launches, pricing, content, and marketing.

Over time, we believe this will open up entirely new monetization layers beyond transactions, extending Amaze into data-driven commerce and audience intelligence.

Expanding Distribution

At the same time, we are focused on where this activity reaches audiences.

Historically, creators have been dependent on closed platforms for distribution. We believe the next phase of the market will be defined by open, connected distribution models that allow commerce to travel wherever audiences already are.

As part of this strategy, we are building distribution partnerships that combine trusted media brands with commerce-native infrastructure.

One example of this approach is our recently announced launch partnership with the LA Times Studios, one of the largest and most influential media platforms in the United States. The LA Times reaches over 100 million monthly unique users across digital properties, supported by a deeply engaged subscriber base and premium content ecosystem.

By integrating commerce directly into this type of scaled, trusted distribution, we are not simply adding audience - we are embedding transactions into high-intent environments where consumers are already discovering content.

This is a fundamentally different model from traditional affiliate commerce.

It is also designed to be repeatable.

We view this as the beginning of a broader strategy to activate similar partnerships across additional verticals and distribution platforms over time.

Introducing Our Updated Investor Framework

To better communicate this evolution, we have released a new investor presentation that outlines how Amaze is positioning itself across:

• Creator commerce
• Proprietary data
• Distribution infrastructure

We believe it is important that investors understand that Amaze is no longer just a set of tools—it is an entirely new operating system, participating in multiple layers of a rapidly growing market. The new investor deck can be reviewed here.

Context on 2025 Performance

As we discussed previously, 2025 was a year of transition.

We made deliberate decisions to:

• Reduce operating costs
• Restructure the balance sheet
• Invest in key platform capabilities
• Integrate new assets, including The Food Channel

These actions impacted near-term financial performance, but they were necessary to position the business for scale.

As we enter 2026, we are doing so with a cleaner structure, improved efficiency, and a clearer strategic direction.

Looking Ahead

Our priorities for 2026 are straightforward:

• Accelerate the Creator Commerce Flywheel
• Expand data-driven capabilities across the platform
• Increase distribution through strategic partnerships
• Drive operating leverage as we scale

We believe the combination of these initiatives positions Amaze to participate in a much larger opportunity than where we started.

We are particularly encouraged by early indicators from our Food Channel initiatives and related distribution partnerships. While still in the early stages, our initial operating frameworks targeted at generating multi-million dollar gross revenues in year one, scaling to $12 million in year two for individual vertical launches, based on performance-driven models.

These initiatives are designed to be modular and repeatable, providing a pathway to scale revenue through additional vertical launches across Music, Gaming, Health and Lifestyle etc, without requiring linear increases in fixed cost.

The creator economy continues to evolve rapidly, and we are seeing firsthand how commerce, content, and data are beginning to converge.

Our goal is to be at the center of that convergence.

Closing

I remain incredibly proud of what our team has accomplished over the past year.

We have taken a business that was undergoing significant change and built a foundation that we believe can support long-term growth.

Now, the focus is execution.

We appreciate your continued support and look forward to sharing more as we move through 2026.

Thank you,

Aaron Day
Chairman and Chief Executive Officer
Amaze Holdings, Inc.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This shareholder letter contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the shareholder letter. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

BUILT THROUGH AMAZE’S OPERATING STUDIO MODEL, THE PLATFORM WILL COMBINE THE LA TIMES STUDIOS BRAND POWER WITH AMAZE’S END-TO-END COMMERCE INFRASTRUCTURE

NEWPORT BEACH, Calif., March 24, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a global leader in creator-powered commerce, today announced a strategic collaboration with LA Times Studios, LLC, a Los Angeles Times Media Group (LATMG) company, to launch Food Channel LA — a creator-led commerce platform designed to bring live shopping, creator programming, and direct-to-consumer product experiences into one scalable ecosystem.

Food Channel LA marks LA Times Studios’ expansion into social commerce, establishing a fully integrated, transaction-enabled platform powered by Amaze’s commerce infrastructure and launched through Amaze’s operating studio model with Contend serving as Amaze’s first operating studio partner.

The platform brings together:

• Amaze’s end-to-end commerce engine, logistics, and creator monetization tools
• LA Times Studios’ brand authority, facilities, and national audience reach
• Contend’s operating team focused on scalable creator formats and monetization
  

Food Channel LA will operate as a live, commerce-enabled creator platform. Programming will include:

• Creator-led cooking shows
• Live shopping events and product drops
• Commerce-enabled brand integrations
• On-site activations and ticketed experiences
• Recurring formats designed for national syndication and scale

Content will be distributed across Food Channel properties, LA Times Studios’ website and social channels, and participating creator channels — leveraging the collective reach of creators alongside trusted media brands.

Food Channel LA is built on Amaze’s infrastructure, enabling direct product sales, inventory management, fulfillment, and real-time revenue participation for creators and partners. In line with the Company’s shift toward scalable media-commerce monetization, the platform is expected to drive higher margin transaction revenues.

“Media has experimented with commerce for years,” said Aaron Day, CEO of Amaze. “This is different. With LA Times Studios and Contend as our first operating studio partner, we’re launching a true creator-commerce platform where live programming, product drops, and cultural storytelling translate directly into transactions. LA Times Studios is truly the first major publisher to launch a full-scale social commerce initiative.”

Anna Magzanyan, President of LA Times Studios, added, “This is our step into fully integrated social commerce. We’re combining our trusted brand and production capabilities with Amaze’s commerce engine and a creator-led operating model built for today’s market.”

While launching in Los Angeles, the Food Channel LA framework is built for national scale and designed to expand into additional markets and syndication partnerships.

Food Channel LA is expected to begin onboarding creators and brand partners immediately, with initial live activations and programming rolling out by May 2026.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About LA Times Studios:

LA Times Studios is a multiplatform content studio that produces a wide range of critically acclaimed audio, video, and live event projects. Operated independently from the Los Angeles Times newsroom, LA Times Studios collaborates with a variety of internal and external partners on branded partnerships, event production, advertising innovation and original content development. With a strong focus on storytelling, LA Times Studios creates impactful, audience-driven content across diverse media formats.

About Los Angeles Times Media Group (LATMG):

LA Times Media Group is building the media company of the future with Four Brands, One Engine: the Los Angeles Times, our foundation of 144 years of independent journalism and a one-of-a-kind archive; LA Times Studios, which turns content into premium digital publishing, podcasts, streaming, and live forums; NantStudios, delivering real-time virtual production on flexible LED stages for cinematic content at speed and scale; and NantGames, which creates nationality-based esports events and interactive worlds that connect global communities. Together, these four synchronized brands expand LATMG from a legacy newspaper into a modern, technology-powered media platform where stories move fluidly across screens, stages, and games, and audiences can engage, participate, and ultimately become owners of what’s next.

About The Food Channel:

The Food Channel has been a trusted source for food & beverage enthusiasts since 1989. The company built a loyal following by offering consumers informative recipes, articles and videos about food and culture, and providing a platform where content-makers can share their food-related content. The company is transforming into a platform to enable food & beverage creators and influencers to monetize their audiences, and adding e-commerce, online culinary classes, virtual cooking events, and culinary travel experiences.

About Contend:

Contend is a creative innovation studio specializing in cross-platform storytelling, format creation, and content-driven growth for brands, media companies, and creators. Contend helps partners turn culture into measurable business outcomes. Learn more at www.contendco.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include our expectations regarding our Food Channel/ Los Angeles Times strategic collaboration, its programming, the transaction revenues to be achieved, and inception of the rollout. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The results expected by some or all of these forward-looking statements may not occur. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our inability to agree upon the terms of a definitive agreement. Other risks include  the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., March 19, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”) today announced expanded live shopping capabilities designed to help creators and brands convert audience engagement into immediate sales will be available in the coming months.

Amaze’s live shopping capabilities will allow creators and brands to seamlessly integrate commerce into live video, enabling them to create meaningful connections with fans at any time  . As product discovery increasingly happens through content, Amaze’s live shopping capabilities will move beyond traditional e-commerce by integrating live video, and convert passive viewers into active customers.

“Creators have become the most powerful drivers of product discovery,” said Aaron Day, CEO of Amaze. “Live shopping allows creators to connect with audiences in a more authentic and interactive way while giving brands a powerful new channel to drive engagement and sales.”

Key capabilities will include:

• Instant in-stream purchasing that allows viewers to buy products directly within the live stream
• Real-time audience engagement tools, including comments, polling and dynamic product highlights and promo codes that drive urgency and interaction
• Interactive live experiences that combine content, community, and commerce
• Creator-driven storytelling that turns authentic content and products into high-converting commerce

By embedding shopping directly into live content, Amaze will help shorten the path from discovery to purchase while creating more engaging and community-driven shopping experiences.

Live commerce is rapidly emerging as a powerful channel for brands and creators to combine entertainment and storytelling into a high-conversion commerce experience. Amaze’s live shopping capabilities are designed to enable deeper engagement and create new opportunities for product launches, promotions, and creator-led brand building.

With these capabilities, Amaze continues to expand its creator-powered commerce platform by giving creators and brands the tools they need to build scalable digital businesses, monetize more effectively,  and connect with audiences in more meaningful ways.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., Mar. 18, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a leader in creator-powered commerce, today announced it will showcase its vision for the future of shopping experiences at Shoptalk Spring 2026, one of the retail industry's leading events. The conference will take place March 24-26, 2026, at the Mandalay Bay Convention Center in Las Vegas, with Amaze exhibiting at booth MM110.

The booth experience will highlight The Food Channel as a destination where culinary creators can build audiences and monetize through products, recipes, and shoppable content. Shoptalk attendees can visit the Amaze booth to see live demonstrations, explore The Food Channel experience, and learn how creator-powered commerce is reshaping how products are discovered and sold.

“Food is one of the most powerful ways creators connect with audiences,” said Aaron Day, CEO of Amaze. “By pairing compelling culinary content with real-time shopping, we’re showing how inspiration can quickly turn into commerce.”

Amaze will unveil a first look at what is coming next—introducing a new wave of innovation, a new operating system for the creator economy designed to expand how creators and brands connect, create, and monetize. Additional details will be announced during Shoptalk.

Brands attending Shoptalk are encouraged to visit Amaze’s booth (MM110) or contact Marketing@amaze.co to schedule a meeting and learn more.

For more information about Shoptalk Spring 2026, including registration details, visit the official Shoptalk website.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About ShopTalk:

A Hyve Group event, Shoptalk is widely known for organizing retail’s best and fastest-growing events and bringing together thousands of industry changemakers to collaborate at unparalleled scale across a broad range of online and offline use cases and innovative new formats, including Tabletalks, Hosted Meetings and Meetups. Since 2016, Shoptalk has defined the retail industry’s community of innovators by bringing established retailers and consumer brands together with direct-to-consumer and tech startups, large tech and Internet companies, venture capital investors, real estate developers, equity analysts, media and others. For more information, visit Shoptalk.com.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., Feb. 12, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”) a global leader in creator-powered commerce, today announced the launch of a proprietary demand-side platform (“DSP”) fully integrated across the Amaze ecosystem.

The new DSP is designed to help Amaze use its data to more effectively target its marketing dollars and optimize marketing opportunities for its creators. It will deliver improved cost efficiency, enhanced performance visibility, and a scalable foundation for future deployments. The platform significantly expands Amaze’s media buying capabilities, unlocking access to audio, connected TV, broadcast, digital out-of-home, and additional programmatic channels.

The DSP is the foundation of a substantial new revenue stream for the Company, enabling additional monetization opportunities beyond Amaze’s core commerce offering. Amaze intends to leverage its proprietary creator and fan data sets to support advanced targeting, audience modeling, and managed campaign optimization.

“This DSP represents a major step forward in how we start to monetize the enormous volume of data we have supporting both creators and brands with more intelligence and a clear path to improved monetization,” said Aaron Day, CEO of Amaze. “By bringing the DSP in-house, we’re unifying audience intelligence, media activation, and monetization across our platform while building a scalable engine that drives performance for our brand partners. As we have stated before, we have a huge data set that gives us a major strategic advantage and now we are starting to activate it at scale.”

The launch of Amaze DSP advances Amaze’s long-term vision of scalable, data-driven growth as a leading platform within the creator economy.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., Feb. 10, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, today announced that popular comedian and influencer Joe Rauth has launched his official merchandise storefront on the Amaze platform. With a fanbase of more than 14 million followers across Instagram, TikTok, and YouTube, Rauth’s Amaze digital storefront features his personal brand TuffnUP, a Christian-focused line of apparel, including t-shirts, shorts, hoodies, and more.

The limited edition TuffnUP collection successfully launched last week and quickly gained traction among Rauth’s highly engaged audience. Known for his skit-style comedy content blending humor with faith-centered themes, Rauth has cultivated a massive community around the world that connects deeply with his message. The collection features exclusive apparel designed specifically for this drop, with select items available for a limited time through his Amaze storefront.

“This launch shows what is possible when creators build products authentically reflecting their voice and values,” said Aaron Day, CEO of Amaze. “Joe has built an incredibly strong connection with his loyal audience, and TuffnUP is a natural next step for him to take as he builds that connection even more. Amaze is proud to support creators like Joe as they turn community engagement into real businesses.”

The success of the TuffnUP launch highlights Amaze’s end-to-end commerce platform, which enables creators to design, launch, and scale merchandise collections without managing inventory, production, or fulfillment. Through Amaze, creators maintain complete control while accessing the infrastructure and supply chain needed to support high-demand product drops and global distribution.

As creators increasingly look to diversify revenue through owned brands and limited edition releases, Amaze continues to expand its ecosystem to support creators across a diverse range of  communities.

Fans can explore Joe Rauth’s TuffnUP collection and future releases through his Amaze storefront: TuffnUP.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., Feb. 5, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, announced today a collaboration with Winter Music Conference 2026 (“WMC 2026”) as their official branded merchandise partner. WMC 2026 will take place March 24-26 in Miami, Florida, and is widely known as the world’s longest running electronic music conference, bringing together artists, producers, industry executives, creators, and fans for multiple days of programming, education, networking, and live experiences.

Through this collaboration, Amaze will provide official WMC 2026 merchandise and digital engagement opportunities for attendees both on site and online. Amaze’s presence at WMC 2026 will enable electronic music enthusiasts and industry professionals to access exclusive apparel and branded products that celebrate the culture and creative spirit of this iconic electronic dance music event.

In addition to serving as the official merchandise sponsor, Aaron Day, Chief Executive Officer of Amaze, will participate as a panelist on “The Pop Up Shop - Creating Revenue, Building Brand, and Empowering Fans.” The discussion will focus on how artists and brands can leverage merchandise, brand partnerships, and premium retail experiences to drive revenue while deepening fan engagement.

“As we continue to expand Amaze’s role within the music and live events ecosystem, our involvement with Winter Music Conference 2026 represents a meaningful opportunity to support one of the most influential gatherings in electronic music,” said Day. “WMC has long served as a hub for innovation and community within music culture, and we are excited to enhance the experience through premium merchandise and engaging touchpoints that connect creators and fans.”

WMC 2026 will feature keynote presentations, panel discussions, workshops, exhibitor showcases, and networking events held throughout Miami during Miami Music Week. The conference is designed to bring together creators, industry leaders, and innovators across music, technology, and culture.

As Amaze continues to grow its presence across major music and cultural events, this collaboration reflects the Company’s ongoing commitment to empowering creators, enhancing live experiences, and strengthening connections between brands and their audiences.

For additional information on WMC 2026, including registration details and access to discounted hotel accommodations, visit the official WMC 2026 website.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About Winter Music Conference:

Winter Music Conference is the longest running electronic music conference in the world. Held annually in Miami, the event convenes artists, producers, executives, creators, and fans for a curated program of panels, workshops, showcases, and networking experiences that celebrate innovation and creativity within electronic music culture.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., Jan. 29, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, today announced it has expanded its creator store merchandise to include customizable plushies. Through its strategic partnership with Op3N LLC (“OpenWav.AI”), Amaze now enables eligible creators worldwide to design and launch customized plush products with international fulfillment, leveraging OpenWav.AI’s global supply chain and production capabilities.

This move comes as the U.S. stuffed animals and plush toys market is projected to grow from roughly $3.5 billion in 2025 to over $6 billion by 2033, underscoring strong and sustained demand for plush products and branded merchandise.¹ By broadening merchandise options, Amaze will empower creators to unlock new revenue streams while strengthening fan engagement worldwide. The addition of high-quality plushies further positions Amaze as a full-service commerce platform built to support creators at every stage of growth.

The new plush offering is supported by OpenWav.AI’s inventory-light commerce infrastructure, enabling creators to monetize direct fan relationships with an end-to-end workflow that can scale globally. OpenWav.AI’s platform approach is designed to help creators launch, manage, and grow commerce programs with a professional storefront experience, reliable production, and global fulfillment, without shifting creators into logistics and customer service roles.

Amaze’s plushies merchandise capabilities will roll out in two phases.

• Phase one: The initial phase is now live and available for select, managed Amaze creators who can create, design, and sell customized plushies as exclusive merchandise drops. Once eligible creators reach the required minimum order quantity, OpenWav.AI’s global supply network will allow faster, reliable, and more efficient production.
• Phase two: This next phase launches later this year and will expand access to all creators on the Amaze platform, enabling print-on-demand plushies that can be designed, sold, and fulfilled directly to fans without the need to manage inventory, logistics, or international shipping.

OpenWav.AI’s infrastructure is built to support large-scale production with consistent quality and dependable fulfillment, meeting the demands of high-volume, global consumer brands in more than 70 countries. The partnership is designed to help creators convert fan demand into commerce efficiently, while maintaining control over the creator-to-fan relationship and the experience delivered to fans.

“Amaze is focused on helping creators turn audience passion into sustainable income,” said Aaron Day, CEO of Amaze. “Plushies are a powerful example of how creators can connect with fans through customized products that feel personal and are collectible. By leveraging OpenWav.AI’s global commerce and fulfillment capabilities, we are making it easier than ever for creators to bring these products to fans around the world.”

OpenWavAI CEO and Co-Founder Jaeson Ma added, “Fans want meaningful products that extend the artist experience beyond music and content. Our plushies are of the highest quality available in the market and offer a unique, new way to build connections with audiences. Together with Amaze, we are providing creators with the foundation and support they need to launch reliable, top tier products globally while staying focused on creativity and community. OpenWav.AI’s platform is built to help creators monetize direct relationships with fans using inventory-light infrastructure and first-party fan data.”

The customizable plushie offering is now available to eligible Amaze creators.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

Source: Stuffed Animals and Plush Toys Market Size to Reach USD 26.20 Billion by 2033 Owing to the Rising Demand for Educational and Character-based Plush Toys Globally | SNS Insider

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About OpenWav.AI:
OpenWav is a next-generation music platform that empowers artists to monetize and engage their superfan communities, available on the App Store and Google Play Store. OpenWav enables artists to create their own branded products risk-free, while providing world-class proprietary technology tools and global supply chain. OpenWav is co-led by media executive, artist, and serial entrepreneur Jaeson Ma, who has a successful track record launching companies including 88rising, EST Studios, Stampede Ventures, East West Ventures, and an early investor in Muscial.ly (TikTok) & other consumer tech platforms; and Eric Tu, an award-winning development executive who’s worked with artists such as Beyonce, Kendrick Lamar, Selena Gomez, and Bjork; and major brands including Nike, Beats by Dre and Google.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., Jan. 27, 2026 (GLOBE NEWSWIRE) – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, today announced its official sponsorship of the second annual SoCom Conference, the first dedicated social commerce conference. The event will take place in Venice Beach, Calif. on Feb. 26, 2026.

SoCom, founded by Orca Co-Founder & CEO Max Benator and supported by Orca as Founding Sponsor, was created to shape what’s next at the intersection of content, community, and commerce. The conference provides a dedicated forum where leaders in e-commerce, content production, and the creator economy come together to spark innovation, drive collaborative conversations, and accelerate the growth of global social commerce. The event will gather hundreds of industry professionals and content creators for a full day of talks, panels, and workshops featuring c-suite and senior leaders from platforms and brands including Amazon, YouTube, Meta, TikTok Shop, Gap, e.l.f. Cosmetics, among others.

Amaze’s sponsorship reflects its strategic focus on supporting creators at the center of the rapidly accelerating social commerce economy. The global social commerce market is projected to reach $5.2 trillion by 20301, while U.S. livestreaming shopping continues to grow at more than 30% year-over-year2.

“As social commerce reshapes how consumers discover and buy products, creators are becoming the most powerful drivers of conversion and brand loyalty,” said Aaron Day, CEO of Amaze. “SoCom brings together the exact ecosystem of creators and brands that Amaze is built to support at a moment when the category is reaching an inflection point. Sponsoring SoCom allows us to meaningfully engage with this community and help accelerate the next phase of creator-led commerce.”

As part of its sponsorship, Amaze will host two creator-focused events during SoCom 2026.

• Feb. 25 - Creator Dinner: Amaze will host a private, invitation-only dinner for creators, designed to foster peer connection and candid discussions.
• Feb. 26 - Networking Sponsor: Following the conference, Amaze will host a mixer and cocktail reception to bring together attendees and creators, providing an opportunity for networking, collaboration, and idea sharing within the social commerce ecosystem.

Learn more about the SoCom Conference by visiting www.socom.live.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

Source: 1. Social Commerce Statistics Of 2025 (Demographics And Trends) | SellersCommerce

Source: 2. Livestream E-Commerce Market Size to Hit USD 258.76 Bn by 2034

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About SoCom:

SoCom offers immersive programming from top industry voices, hands-on workshops, and an interactive live shopping gifting suite attended by hundreds of creators with a collective reach of over 100 million followers. SoCom is proud to be the definitive U.S. event for brands, platforms, agencies, and creators who are ready to build what’s next in retail. Learn more at www.socom.live.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., Jan. 23, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”) a global leader in creator-powered commerce, today announced an expanded strategic partnership with Contend, the creative studio behind innovative, high-impact brand launches for global audiences. The collaboration formalizes and elevates Contend’s existing role as a strategy advisor to Amaze, expanding the relationship into a fully integrated partnership focused on scaling creator-led commerce through immersive storytelling and integrated fulfillment.

Building on a successful advisory relationship, Amaze and Contend will now partner to shape Amaze’s brand campaigns and go-to-market strategies, ensuring how the platform is positioned and marketed delivers maximum value to creators. The expanded partnership brings together Contend’s proven ability to turn culture into measurable demand with Amaze’s global commerce platform. This will enable creators and brands to launch products that seamlessly connect content, community, and conversation. Contend has helped leading brands—including Microsoft, Amazon, Meta, Apple TV+, and Ticketmaster—build audience-first formats that drive measurable business outcomes.

Throughout 2026, Amaze and Contend plan to roll out a slate of creator- and brand-led commerce launches across food, culture, entertainment, and lifestyle, anchored by larger platform activations.

What the Partnership Delivers

Through Amaze and Contend’s partnership, creators and brands gain access to:

• End-to-end launch strategy and execution
• Innovative video, live, and shoppable content formats
• Creator-led auctions, timed drops, and livestream shopping
• Immersive experiences, including AR activations and real-world unlocks
• Global fulfillment and commerce operations powered by Amaze
  

“Our mission at Amaze is to help creators build real, durable businesses,” said Aaron Day, CEO of Amaze. “Contend has been a trusted advisor to Amaze and has consistently demonstrated an ability to turn storytelling into demand. Together, we’re building a scalable model that drives engagement and revenue at global scale.”

“At Contend, we believe content should be built with an endgame, starting with what people already care about and translating that attention into real action by expanding access to the things they love,” said Steven Amato, Founder and CEO of Contend. “Expanding our partnership with Amaze allows us to bring that philosophy to life at scale.”

Strategic and Investor Impact

For Amaze, the partnership strengthens how it brings its platform to market by deepening creator relationships, expanding brand partnerships, and driving gross merchandise value through clearer positioning, stronger demand, and more effective product launches. For Contend, it extends a proven storytelling and commerce model into an always-on platform environment designed for scale.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About Contend:
Contend is a creative innovation studio specializing in cross-platform storytelling, format creation, and content-driven growth for brands, media companies, and creators. Contend helps partners turn culture into measurable business outcomes. Learn more at www.contendco.com.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, partnerships, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

As we close out 2025, we want to recognize the creators who stuck with us as we focused on making Amaze better.

This year was about listening, rebuilding, and investing in the foundation of the platform — so creators can move faster, launch more easily, and grow with fewer limits. While much of that work happened behind the scenes, it was all done with one goal in mind: creating a stronger, more powerful experience for you.

Your patience, feedback, and belief in what we’re building helped shape what Amaze is becoming — and we’re excited to show you what that work unlocks next.

Expanding Reach and Monetization: The Food Channel by Amaze

In 2025, The Food Channel by Amaze joined our ecosystem — opening up a new way for creators to expand reach and monetize content.

The Food Channel brings built-in audiences, brand partnerships, and commerce opportunities that allow creators to earn beyond their own storefronts. It adds another path to distribution and revenue, especially for creators focused on food, lifestyle, wellness, and culture — and it’s just the beginning of how we plan to connect creators with larger media and monetization opportunities.

A Major Milestone This Year: Amaze Moments

One of the biggest things we built in 2025 was Amaze Moments, now in beta.

Moments is designed to remove one of the biggest challenges creators face: figuring out what to make next. When your content starts trending — a post goes viral, a video spikes, a moment takes off — Amaze Moments identifies that surge in engagement and turns it into product ideas and designs automatically.

Instead of guessing or starting from scratch, Moments helps you launch products based on what’s already working — often within minutes. Early results from beta testing show faster launches and stronger conversions, and we plan to roll Amaze Moments out to all creators in early 2026.

This is just the beginning. Moments is powered by one of the largest creator-commerce datasets in the world, giving us the ability to see what’s resonating in real time — and help creators move at the speed of culture, without doing more work.

More Highlights from 2025

Alongside the product work we shared earlier, Amaze also made moves this year that expanded creator opportunity, visibility, and support across the ecosystem. Here are the key moments from 2025 that matter to you:

Global partnership to expand monetization

We announced a strategic partnership with OpenWav.AI, unlocking new revenue streams, expanded fulfillment in 100+ countries, and AI-driven tools to help creators reach fans and sell globally with lower logistics friction.

Creator-ready production studios

Our partnership with Loft 100 Studios gives creators access to world-class production environments — supporting higher-quality content, launches, and experiences that deepen audience connection.

Adobe Express expansion into India

We extended our Adobe Express partnership to support creators in India, opening integrated design-to-commerce tools to millions more creators globally.

A unified, reimagined Amaze platform

We launched a redesigned Amaze experience built around creator needs, making it easier to discover tools and move from idea to audience in one place.

Major traffic and engagement milestones

Amaze surpassed 200 million lifetime storefront visits, reflecting growing fan demand and creator momentum across the platform.

Creator-first experiences at Adobe MAX

At Adobe MAX 2025, we launched the Creator Confessional Experience, bringing real creator voices and feedback to one of the industry’s biggest stages.

These moments, tools, and partnerships represent real opportunities for you to grow, connect with audiences, launch new kinds of products, and scale your business on your terms.

What Got Better for Creators on Amaze

Faster creation and fulfillment, end-to-end

In 2025, we deepened our partnership with Adobe Express, making it easier to design and launch products directly inside Amaze. We also expanded and optimized our print provider network, improving product quality and reducing production and turnaround times — so your orders get made and shipped faster.

The result: fewer steps from idea to delivery.

Dynamic Merchandising: sell wherever your audience is

One of your most-used tools got a major upgrade. Our Store Drop integration lets you place an editable, shoppable store widget anywhere HTML is supported — including personal websites, blogs, and landing pages.

Fans can browse and purchase your products outside of your main storefront, making it easier to sell wherever your audience already spends time.

New ways to experiment and expand

• Digital Fits opened the door to digital wearables inside gaming communities, connecting virtual identity with physical products. After a strong beta with thousands of creators, we’re continuing to refine the experience ahead of broader availability.
  
  
• Kast gives creators a way to bring their communities together through real-time watch parties and shared viewing experiences. We’re continuing to invest in Kast as a foundation for deeper engagement, with more flexibility and future monetization opportunities ahead.

Looking Ahead to 2026

This year was about building the foundation; 2026 is about acceleration.

In the year ahead, creators can expect:

• A broader rollout of Amaze Moments
  
  
• Faster onboarding and creation flows
  
  
• More product types and monetization options
  
  
• Stronger distribution across platforms
  
  
• Continued investment in tools that help creators sell at scale — without becoming more complex

Everything we’re building is focused on helping you move faster, earn more, and spend less time managing the setup.

Thank You for Being Part of This

None of this works without creators.

Your ideas, your content, your feedback, your willingness to try something new — that’s what shapes Amaze. 2025 challenged us, strengthened us, and clarified what matters most.

We’re incredibly excited for what’s ahead, and even more excited to build it with you.

Here’s to everything you created this year — and everything that’s coming next.

Happy holidays, and cheers to 2026.
— The Amaze Team