NEWPORT BEACH, Calif., July 9, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, announced the release of an innovative new guide titled "Beyond Social Media: The Rise of Independent Live Commerce Platforms," alongside strategic frictionless checkout capabilities on its Amaze Live platform, to help creators transition off traditional social media apps, secure complete ownership of their audience data, and maximize conversion rates through a dedicated, premium live video shopping ecosystem

The era of the chaotic, algorithm-dependent flash sale is fading.

For years, the default marketing strategy for launching merchandise was to rely entirely on native social media broadcasting tools. While built-in broadcast features on major social platforms provided immediate top-of-funnel reach, they came with a massive hidden cost: a total loss of environmental control, fragmented social media engagement, and zero ownership of your audience data.

Today’s top content creators are recognizing the fatal flaws of the traditional social media marketing funnel. Instead of pushing followers to a cluttered feed or unoptimized product pages, digital entrepreneurs are shifting their operations off generic media channels and transitioning toward a dedicated live video shopping ecosystem.

Here is the strategic breakdown of the social trust gap and how stepping away from basic social media posts can help you reclaim your revenue.

The Need for Social commerce alternatives

Consumers are exhausted by the endless scroll. While social apps offer a great way to discover new trends, their interfaces are inherently designed to keep users distracted. When you attempt a product drop natively on social apps, your bespoke brand is forced to compete in a highly volatile environment.

• Fragmented Attention: Social feeds prioritize algorithmic infinite scrolling. A viewer's purchase decisions are heavily diluted when your curated brand content is sandwiched between meme videos and disruptive display ads.
• The Walled Garden: Social platforms strictly control the checkout flow. They intentionally block you from having direct access to your buyers, starving your business of the vital data needed to scale.
• Brand Dilution: It is nearly impossible to cultivate a premium aesthetic when your storefront is surrounded by the digital noise of a standard social network.

By utilizing sophisticated social commerce tools outside of these walled gardens, you can combine the convenience of online shopping with the raw energy of an exclusive, real time product drop.

Elevating Creator commerce With Video Commerce

Elevating a brand requires complete environmental control. By moving broadcasts to independent live commerce platforms, you transform a basic, high-pressure sales pitch into an immersive, editorial experience.

When you control the right platform, the focus shifts from shouting over the algorithm to professional video commerce and aesthetic curation.

• Uninterrupted Immersion: No pop-up notifications, no algorithmic interruptions. A dedicated live stream allows you to build deeper connections with your community without asking them to spend much time fighting a chaotic feed.
• Agency-Level Polish: Operating on your own websites allows you to dictate the pacing, the visual overlays, and the minimalist presentation that justifies premium pricing for your custom print-on-demand products.

The Power of an Owned audience strategy

Running a successful online business requires more than just fleeting views; it demands actionable, permanent infrastructure. When you rely exclusively on standard social networks for your sales, you are merely renting your followers. Moving your broadcasts off-network to independent online stores guarantees absolute data sovereignty.

• Direct Relationships: You capture every single data point, allowing you to bypass standard google search changes and build highly targeted email marketing and SMS retention sequences.
• Advanced Insights: You can track exact viewer drop-off points in real time, analyze what kind of content drives the highest conversion rate, and optimize your future product development.

Evaluating Live commerce platforms: The Amaze Live Advantage

True digital independence does not mean sacrificing the seamless convenience your audience expects from modern online shopping.

Amaze Live provides the frictionless infrastructure needed to host these elevated, off-social events without losing the spontaneous energy of a live video drop. You don't need a dedicated sales team or thousands of dollars to build a premium retail ecosystem. In fact, you don't have to write a single line of code.

Your community experiences a flawless, in-stream checkout window right inside the livestream shopping player, all while you retain 100% of your customer data.

Owned Audience Strategy: Deep Dive & FAQ

How can I start building an owned audience for my brand effectively?

The transition from renting an audience to owning one begins by shifting your primary call-to-action away from temporary platform metrics and toward a direct way of communicating. Start by establishing a high-converting, minimalist landing page or a dedicated live streaming channel. Offer immediate, exclusive value such as early access to limited drops, members-only design voting rights, or personalized product recommendations in exchange for an email address or phone number.

What are the best channels to use for growing an owned audience?

While social networks remain excellent top-of-funnel discovery mechanisms, the best channels for actual retention are those you control entirely:

• Dedicated Live Video Environments: Platforms like Amaze Live that capture robust first-party customer data directly during a frictionless checkout.
• Curated Newsletters: Segmented emails that deliver editorial lookbooks, storytelling, and direct buying links without algorithmic interference.
• Direct SMS VIP Clubs: High-urgency text channels reserved strictly for drop announcements and time-sensitive flash sales.

How can affiliate partnerships support building an owned audience?

Affiliate partnerships accelerate growth through trust cross-pollination. When you partner with aligned creators, they drive their highly engaged followings to your independent retail ecosystem. By routing that traffic to a custom stream where you can give buyers a closer look at the merchandise, you naturally convert their rented traffic into your permanent, first-party database at the point of purchase.

What are common mistakes to avoid when building an owned audience?

• Relying on Native App Features: Confusing a social broadcast channel with true ownership. If the platform alters its algorithm, you lose your reach.
• Over-Saturating with Promotions: Treating your direct channels like a digital discount bin. Balance commerce with exclusive community co-creation and premium customer service.
• Friction-Heavy Signup Flows: Asking for too much information or wasting a massive amount of money on complex landing pages that kill the initial buying impulse.

How do I integrate social commerce into my owned audience strategy?

Treat social platforms purely as discovery engines, not the final destination. Research shows the independent platform segment is growing as brands desire greater control over customer experiences. You must seamlessly route your target audience into your live commerce platforms to secure those exact transactions.

What are some key tactics for maximizing engagement with my owned audience?

• Interactive Co-Creation: Run real time interactive design polls, letting your audience vote on variant layouts, color swatches, and upcoming merch concepts.
• Predictable Ephemeral Drops: Establish a consistent, calendar-driven drop schedule mixed with unannounced, high-urgency "vault" openings that reward immediate action.
• Reviewing Success Indicators: Study brand case studies and best practices to continuously refine your streaming setup, lighting, and audio quality for a highly professional presentation.

Elevate Your Next Drop. Step outside the algorithm, leave chaotic online marketplaces behind, and build a premium retail experience you actually own. Launch your independent broadcast with Amaze Live today.

NEWPORT BEACH, Calif., July 7, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, announced the release of an innovative new guide titled "How to Sell Custom Merch: Co-Designing Trending POD Products via Live Shopping," alongside strategic frictionless checkout capabilities on its Amaze Live platform, to help creators crowdsource product designs with their audience in real-time, eliminate upfront inventory risk, and maximize conversion rates through instant in-stream purchasing.

The traditional merchandise drop is broken. For years, the standard playbook for selling merch looked exactly the same: lock yourself in a room, design a collection in secret, launch your online store, and pray your target audience actually buys it.

The result? Creators often end up guessing what their shoppers want, leading to underwhelming launch days, wasted marketing budgets, or piles of unsold inventory.

If you want to build a brand that succeeds today, you need to turn your audience from passive consumers into active co-creators. By leveraging the power of social media and interactive video formats, you can co-design your next bestseller in real time with your community. This creates immediate social proof and guarantees sales validation before the inventory is even printed.

Here is your step-by-step playbook for mastering co-created commerce and scaling your primary sales channel.

How to sell merch: Why Co-Creation is the Ultimate ecommerce Cheat Code

Co-creation flips the traditional retail model on its head. Instead of guessing what will resonate, you invite your chat into the design studio during a live session.

When followers have a hand in building a product, their psychological investment skyrockets. They aren’t just engaging in standard online shopping; they are buying a souvenir from a collaborative event they helped shape.

• Guaranteed Sales Validation: You know exactly which graphics, colors, and placements your customer base prefers before you launch.
• Zero Upfront Risk: By pairing this format with a print-on-demand model, you drastically reduce potential costs.
• Unmatched Engagement: Your stream transforms from a standard sales pitch into a high-energy, interactive game show where the chat calls the shots.

Why This Beats Traditional E-Commerce Platforms

A standard storefront requires driving external traffic to a static page where shoppers often abandon their carts. Co-creation keeps users engaged within the video player, drastically reducing friction and capturing the buying impulse while excitement is at its absolute highest peak.

The Step-by-Step Live shopping Playbook

Step 1: Source Trending POD products Like mugs and Apparel

Before you go live, you need to select high-quality blanks across various product categories. Look at the current retail market and select 2–3 trending items to feature. Whether it’s heavy-weight boxy tees, minimalist hoodies, everyday accessories, or customized mugs, starting with premium basics ensures your final product feels high-end.

Step 2: Prepare Your Design Variants for Brand consistency

Work with a designer to create a few distinct visual variations for the stream. To keep the broadcast moving smoothly and maintain visual consistency across your catalog, prepare three different color palettes, two typography styles, and multiple placement options.

Step 3: Go on a livestream and Let the Chat Decide

Fire up your broadcast and explain the rules: “We are designing tonight’s official drop together, and it will only be available to live viewers.” Use live polls to vote on each element sequentially, engaging your viewers directly and building massive hype for the final reveal.

Step 4: Leverage email and analytics for Post-Stream Growth

Once the broadcast concludes, your work isn't over. Dive into your audience analytics to understand viewer drop-off points, and immediately trigger an automated email sequence to follow up with attendees who voted but didn't complete their final purchase.

The Ultimate Solution: Frictionless Checkout with amaze live

This is where the magic happens. The moment the final design is locked in by the community, the last thing you want to do is tell your audience to "go to the link in the bio" or push them to a secondary platform. Friction kills conversions.

This is exactly why creators are turning to amaze live.

Amaze live is a dedicated, frictionless platform designed specifically to turn high-energy broadcasts into instant revenue. By hosting your co-creation event here, you unlock massive advantages:

• Instant Screen Drops: Push the winning, community-designed product directly onto the screen the second the design is finished.
• In-Stream Checkout: Viewers can select their size and check out seamlessly without ever leaving the video player.
• Data Ownership: You retain crucial audience data and secure the entire checkout process from start to finish.

Managing shipping and logistics Without the Headache

By integrating a print-on-demand pipeline directly into your broadcasts, you eliminate the traditional barriers of retail. The manufacturer automatically receives the order data, prints the custom design, and handles the shipping and logistics directly to the customer's door on your behalf.

Frequently Asked Questions About Live Commerce

What equipment do I need to host a live shopping show?

You do not need a complex studio setup to host a highly successful broadcast. A perfectly clean aesthetic can easily be achieved using just a modern smartphone, a balanced ring light, and a dedicated desktop microphone for clear audio.

How do influencers drive sales during broadcasts?

Top influencers maximize their broadcast revenue by creating a sense of urgency. They offer limited-time discounts, interact directly with their chat to build strong parasocial relationships, and ensure the entire checkout experience is completely frictionless for every single viewer.

Ready to Start an e-commerce business?

Turn your audience into active co-creators and capture every sale with zero friction. Launch your first interactive merch drop with amaze live today.

NEWPORT BEACH, Calif., July 07, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE), the company building the operating system behind the next generation of creator-led businesses, today issued the following letter to shareholders from Chief Executive Officer Aaron Day.

Dear Fellow Shareholders,

The second quarter of 2026 was a period of meaningful progress for Amaze. We launched new platforms, forged important partnerships, showed up in person with our creators and brands, and continued building the infrastructure we believe will define the future of creator-led commerce. This letter is intended to give you a direct and candid view of what we accomplished, what we are building toward, and where we see the opportunity ahead.

Amaze Commerce Platform

Earlier this quarter, we launched the new Amaze Commerce platform, the foundation of an expanded business model that now includes subscriptions, live shopping, and affiliate programs. This is not an incremental update to our existing offering. It is a new system designed from the ground up around how creators actually build businesses today.

The platform is built on three AI-driven capabilities: Brand Analysis, which surfaces what audiences are most likely to buy; Trending Moments, which connects creators to timely cultural and commercial signals; and Suggested Themes, which helps translate those signals into product and content that converts. Early data shows meaningfully improved conversion rates versus traditional merchandise models. We expect to continue evolving this offering through Q3 and beyond.

Our diversified revenue model now spans four streams:

• Revenue sharing on GMV generated across the Amaze ecosystem
• Subscription revenue for advanced features and AI usage
• Affiliate revenue from brand deals and partnerships
• Advertising revenue from brands and third parties
  
  

Amaze Live

In April 2026, we launched Amaze Live, adding a robust, production-ready live shopping capability to the Amaze platform. Amaze Live integrates directly with Shopify and Amazon, enabling creators to sell live from any venue, free from the proprietary, walled-garden ecosystems that have historically limited live commerce to a single platform or channel.

This is a capability we believe is still early in its adoption curve in the United States. We are investing now to establish Amaze as the infrastructure layer for live selling across social media, text, websites, and owned channels.

Amaze Media

In May 2026, we launched a new Demand-Side Platform (DSP) and Creator Data Model, aggregating behavioral and commerce data from more than 15 million creator stores and more than 350 million active fans. This data layer is what allows us to serve brand advertising with a level of intent-based precision that general-purpose ad platforms cannot match.

Early pilots are showing extremely positive return on ad spend (ROAS) and click-through rates. We expect Amaze Media to begin generating revenue in Q3 2026. We see this as one of the most significant long-term revenue opportunities in our portfolio.

Market Presence and Strategic Partnerships

This quarter, we made deliberate investments in showing up where our creators, brand partners, and fans are. The results speak for themselves:

• VidCon Anaheim: We unveiled Amaze Commerce and The Food Channel at VidCon 2026, generating 850+ registered leads in three days, 500+ new stores built during the show, approximately 100 brand connections made, and a roughly $4 million increase in pipeline, matching our 2023 results in a significantly more competitive environment.
• CMA Fest, Nashville: We showcased the BBR Music Group integration, demonstrating Amaze’s growing footprint in the music and entertainment verticals.
• Third Studios, Culver City, CA: We hosted three live-selling days at our professional studio facility, providing creators with a broadcast-quality environment to drive commerce from live content.
  
  

On the partnership front, we secured a relationship with BBR Records (BMG), home to Broken Bow Records, Stoney Creek Records, and Wheelhouse Records, validating our platform technology with a high-tier media organization. We also relaunched FoodChannel.com with Moments AI integration, enhancing creator monetization in the culinary sector and positioning The Food Channel as the first proof point of a vertical distribution model we intend to replicate across Music, Gaming, Health, and Lifestyle.

Balance Sheet Improvements

We also made meaningful progress on our balance sheet during the quarter:

• Convertible debt: Maturing convertible debt notes were extended to year-end 2026 without penalty, removing a near-term maturity pressure from the balance sheet.
• Accounts payable: We materially reduced accounts payable through a combination of negotiated settlements and scheduled payments.
• Shareholder equity: Shareholder equity levels improved significantly during the quarter.
  
  

Cost Optimization

Alongside our growth investments, we have been disciplined about reducing our cost base. We are targeting approximately $400,000 per month in Cost of Goods Sold (COGS) and Operating Expense (OPEX) reductions, with partial benefit recognized in Q2 and a fuller impact expected in the second half of 2026. These actions span product fulfilment, organizational structure and our hosting and technology stack, and are designed to improve operating leverage as revenue scales.

Looking Ahead

What you saw in Q2 was a company moving with intention. We launched Amaze Commerce. We brought Amaze Live to market. We built Amaze Media’s data infrastructure. We showed up at the industry’s most important venues and generated real pipeline. And we did it while strengthening our balance sheet and reducing costs.

The second half of 2026 is about converting that momentum into revenue. Amaze Media is expected to begin generating revenue in Q3. Our COGS reductions are expected to deliver fuller impact in H2. And our growing roster of creator, brand, and media partnerships positions us to continue building on the foundation we laid this quarter.

We are grateful for your continued confidence in Amaze. We will continue to communicate our progress directly and transparently, and we look forward to updating you as the business continues to develop.

Sincerely,

Aaron Day
Chief Executive Officer
Amaze Holdings, Inc.

About Amaze Holdings, Inc.
Amaze Holdings, Inc. (NYSE American: AMZE) is building the operating system behind the next generation of creator-led businesses. Through its growing ecosystem of commerce, live selling, media, and creator monetization solutions, Amaze helps creators, brands, and entrepreneurs build deeper audience relationships and unlock new revenue opportunities.

Learn more at amaze.co.

For investor information, please contact IR@amaze.co.

For press inquiries, please contact PR@amaze.co.

Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the expected launch timing of Amaze Live campaigns, creator participation, brand participation, commissions, studio availability, future expansion, and related business opportunities. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us. Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Source: Amaze Holdings, Inc.

NEWPORT BEACH, Calif., July 2, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, announced the release of a comprehensive new guide titled "eCommerce Holiday Calendar: Scale Sales With Amaze Live," alongside strategic seasonal conversion enhancements to its multi-channel live shopping platform, to help creators proactively map out their print-on-demand drops, eliminate traditional checkout friction, and maximize retail revenue.

We have all been there. The holiday season rolls around, the energy is electric, and you realize you completely forgot to launch your seasonal merch drop. Or worse, you scramble to upload a generic design two weeks before a major holiday, only to watch your shipping deadlines pass before anyone can even buy it.

When you wait until the festivities are underway, your audience has already spent their budget elsewhere. To build a sustainable, scaling creator brand, you need a proactive roadmap and a platform built to execute it flawlessly. A structured, data-driven eCommerce holiday calendar paired with amaze live is the ultimate antidote to this chaotic scramble. When it comes to maximizing your retail revenue, timing isn't just a minor detail, it is absolutely everything; but having the right live selling engine in place is how you actually capture that demand.

Mapping Your Print on Demand Calendar

A successful merchandise drop doesn't actually begin on the day of the event. It ends there. To capture massive traffic spikes during critical shopping windows, your backend planning needs to happen months in advance.

Aligning your inventory with a dedicated print on demand calendar allows your brand to stay highly agile. You can spot the best windows for major events across the retail calendar without the financial risk of buying bulk inventory upfront. This makes it a great opportunity for ecommerce businesses to scale rapidly.

Finding the Right Seasonal Products to Sell

To capture maximum buying intent, you must align your designs with the right seasonal products to sell based on upcoming weather and cultural shifts. Because we are already in the second half of the year, your marketing calendar needs to shift away from past spring events and focus heavily on capturing the massive demand coming in the next six months. Here is how your strategy should look:

• Q1 & Q2 The Planning Foundation: The first half of the year is always about a fresh start for online shoppers, focusing on wellness gear, early-spring home decor, and family milestones. While those specific windows have passed, reviewing your customer data from those early drops is exactly what will dictate your strategy for the upcoming winter rush.
• Q3 Summer Heat & Momentum: As we move through July and beyond, your focus must be immediate. Launch community-focused themed apparel for late-summer celebrations. Ride the massive traffic wave of mid-summer retail events like Amazon Prime Day, and finalize your back-to-school inventory. You can use amaze live during these drops to test which products get the most real-time engagement before ordering bulk samples for winter.
• Q4 The Holiday Push: This is your biggest revenue driver. Promote wellness on World Mental Health Day, a key date for mental health awareness. Plan massive marketing campaigns for the core holiday shopping season. Push last-minute gifts on Green Monday and Free Shipping Day, and use the frictionless checkout of amaze live to ensure you don't lose a single sale during the final wrapping-up days of the year.

Sourcing the Best Seasonal Custom Merchandise

Focusing on the best seasonal custom merchandise is one of your strongest drivers for long-term customer engagement. When a fan buys a beautifully designed, high-quality holiday item, that positive customer experience builds massive trust. They become far more likely to return for your standard drops year-round.

2026 eCommerce Holiday Calendar FAQ

To help you capture every retail opportunity this year, here are the top questions creators are asking about the 2026 sales cycle.

What are the most important eCommerce holidays in 2026 I should plan for? Right now, your immediate focus must be entirely on the upcoming Q3 and Q4 rush. The absolute biggest revenue drivers are Q4 giants like Black Friday and Cyber Monday. To build massive momentum leading up to those dates, you should heavily plan targeted drops for the Back-to-School season, Labor Day, and Halloween.

Can you list specific retail holidays that impact online sales in 2026? Beyond traditional calendar dates, specific retail-manufactured holidays drastically shift online spending habits. Moving into the fall, you need to prep your catalog for massive retail events. Plan strategic flash sales around Amazon's expected Prime Big Deal Days in October, Target's Fall Deal Days, and early Cyber Week pushes to capture eager early-bird shoppers.

Are there any key dates in the 2026 eCommerce calendar I shouldn't miss?

Yes. Super Saturday (the last Saturday before Christmas) is a massive key date for last-minute shoppers. You also do not want to miss out on mid-summer drops surrounding major global sporting tournaments happening in 2026.

Which global retail events are included in the 2026 eCommerce holiday calendar?

This depends entirely on your target audience. The US focuses heavily on Thanksgiving and the 4th of July, while a UK audience prioritizes Boxing Day. In Asia, you will see massive traffic spikes around Singles' Day (November 11th) and Lunar New Year.

How do eCommerce holiday calendars differ by country in 2026?

Different countries have entirely different shipping deadlines, seasonal weather shifts, and cultural priorities. For example, Mother’s Day in the UK happens in March, while in the US it is in May. Selling winter coats to an Australian audience in December will flop, as they are entering summer.

What are some lesser-known eCommerce holidays to consider in 2026? Niche events can drive incredibly high conversion rates because there is less market competition. Looking ahead at the rest of the year, consider dropping targeted merch for International Cat Day (August 8), National Video Games Day (September 12), or International Coffee Day (October 1). These micro-holidays offer the perfect excuse to launch a quick pop-up sale.

Can you provide a month-by-month eCommerce holiday calendar for 2026?

Yes. Here is a specific month-by-month breakdown to keep your product pipeline full all year:

• January: New Year's Day, National Hat Day
• February: Valentine's Day, Black History Month
• March: International Women's Day, St. Patrick's Day
• April: Easter Sunday, Earth Day
• May: Mother's Day, Memorial Day
• June: Father's Day, Pride Month
• July: Independence Day, Canada Day
• August: Back to School Season
• September: Labor Day
• October: World Mental Health Day, Halloween
• November: Black Friday, Cyber Monday, Small Business Saturday
• December: Green Monday, Christmas Eve, New Year's Eve

Where can I find a downloadable eCommerce holiday calendar for 2026? Many major print-on-demand providers and creator platforms offer free PDF downloads. To stay fully updated on 2026 retail trends, check the resources available directly in your creator dashboard or sign up for industry-leading e-commerce newsletters.

How can I use the eCommerce holiday calendar to boost my marketing in 2026? Your calendar should dictate your exact content strategy. Use it to build a structured marketing pipeline: start dropping visual hints 60 days out, open pre-orders or live shopping waitlists 30 days out, and execute a high-urgency "last call" push 10 days before the shipping cutoff.

What tips can help me prepare for eCommerce holidays in 2026? First, design for quality over quantity to ensure high customer retention. Second, create a dedicated "Hot and Trendy" category slider on your storefront so buyers don't have to hunt for seasonal items. Finally, order physical product samples early so you have them ready for live streams.

Why Does Traditional Social Commerce Fail the Holiday Rush?

You can have the most beautiful designs in the world, but a clunky setup will completely kill your holiday conversion rates. We all love building hype with creative social media posts, but sending eager buyers through a confusing maze of external links absolutely destroys online sales.

During the frantic rush, attention spans are shorter than ever. When a viewer is watching your video and has to click an external link, wait for a slow page to load, and navigate a multi-step checkout, they get distracted. Between competing viral videos and marketplace noise, a high percentage of your warmest leads will abandon their carts before typing in their credit card info.

Even major ecommerce brands struggle when their product pages lack seamless product recommendations. If you are a small business or one of many local businesses relying on massive events like Small Business Saturday, you cannot afford a leaky funnel.

Why amaze live is Your Ultimate Seasonal Conversion Engine

If you want to turn passive social media scrollers into active holiday buyers, you have to eliminate the friction. That is exactly why amaze live is a complete game-changer for creators looking to maximize their revenue during major event drops.

Instead of sending your audience away to a generic storefront, this interactive platform keeps your community completely locked into your brand universe. It is a great chance to broadcast your passion and close the sale simultaneously.

The platform solves your biggest conversion bottlenecks with features built specifically for modern creators:

• Frictionless In-Stream Checkouts: Your audience can purchase your seasonal products, from party supplies to premium hoodies, directly inside the video player. They never have to leave your live broadcast to finish their online shopping transaction.
• Total Brand Control: You get a clean, distraction-free environment. There are no competing advertisements pulling your fans away during your biggest sales of the year. It is the perfect opportunity to own your audience.
• Real-Time Urgency & FOMO: You can use live countdown timers, display real-time inventory alerts for clearance sales, or drop exclusive free shipping bundles to sell out your inventory instantly, bypassing traditional supply chain delays.

Lock In Your Next 90 Days

Stop waiting for the rush to dictate your schedule. Take control of your ecommerce marketing calendar right now.

Open up your calendar today, map out your upcoming promotional timeline for the next big events, and assign your content tasks.

To ensure all that seasonal traffic has the ultimate, frictionless place to land, launch your storefront on Amaze Live today and watch your seasonal sales explode.

NEWPORT BEACH, Calif., June 30, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, announced enhancements to its multi-channel live shopping platform, Amaze Live, and released a comprehensive new guide titled "Pre-Launch Strategies for Live Shopping: Driving Massive Event Traffic" to help creators hack social media algorithms, build anticipation, and maximize viewership before their live commerce events even begin.

You spent weeks curating the perfect product lineup and hyping yourself up for launch day. The camera rolls, the stream starts, and... crickets. Your viewer count is stuck in the single digits, and the chat is completely dead.

The truth is, the magic doesn't happen when you press the live button. The heavy lifting for live streaming starts days before you ever turn on the camera. Mastering your pre-launch strategies for live shopping is the only way to guarantee a sold-out crowd for your live events instead of an awkward digital ghost town.

Building Anticipation: The Pre-Launch Countdown for Amaze Live

Think about how people actually use their phones. They scroll fast, tap stories, and ignore generic brand announcements. Social media platforms and their algorithms don't care that you're hosting an event; they care about momentum.

If nobody is interacting with your social media posts on Tuesday, the platform won't magically push your video content to thousands of users on Thursday. Here is how we build that early momentum with your social media marketing:

• Trigger comment automations: Post a quick teaser video and ask your audience to drop a word like "VIP" in the comments for an invite link. This floods your post with engagement, forcing the algorithm to boost it organically.
• Leverage interactive story stickers: Drop countdown stickers in your Instagram stories all week. Every time a follower taps "Remind Me," they are telling the platform they want your content, guaranteeing your live notification hits the top of their feed.

Once you manufacture that momentum, you need a frictionless destination to send them to. That is where setting up your event on Amaze Live ensures those hyped-up viewers actually convert into paying customers.

How to Promote a Live Stream Across Instagram and Podcasts

You want to cast a wide net, but focusing your energy on the right channels is what actually aligns with your business objectives. Mentioning your upcoming stream on podcasts allows you to tell a deeper story and tap into highly engaged, long-form listeners, while visual apps grab quick attention.

Which Platforms Are Best for Sharing and Promoting Live Shopping Streams?

Here is the secret: social networks are your megaphone, not your storefront. When deciding where to share your event, use Instagram, TikTok, and Facebook as your top-of-funnel engines to build brand awareness.

But the absolute best platform for actually hosting the event and closing the sale? That is Amaze Live. Instead of fighting algorithm restrictions or clunky third-party checkouts on social apps, you funnel all that external traffic directly into Amaze Live.

Why Amaze Live is Your Ultimate Conversion Engine

Before you launch your next campaign, you need to know why pushing traffic to a dedicated platform changes the game. Amaze Live is built specifically to remove the friction that kills social media sales. Here is what gives it the edge:

• Frictionless Checkouts: Viewers can browse your catalog and buy instantly without ever leaving the video stream or navigating away to a different app.
• Total Brand Control: You aren't competing with the next viral video in a crowded feed. It is a 100% distraction-free, fully branded shopping environment.
• Real-Time Analytics: You own your data. You get immediate insights into who watched, what they clicked, and exactly what drove your conversion rates.

Ready to stop losing sales to social media distractions and start owning your live shopping experience? Click here to explore the platform and learn more about Amaze Live.

Are There Any Tips for Promoting a YouTube Live Stream Specifically?

If you are streaming on YouTube, you have to play by search rules. Optimize your scheduled stream title with high-intent keywords and utilize YouTube Shorts to funnel your existing YouTube channel subscribers directly into the upcoming broadcast waiting room.

What Role Does Social Commerce Play in Beating Amazon at Live Shopping?

Social commerce turns passive scrolling into immediate action. By using native product tags in your teaser posts, you allow users to browse your Amaze Live catalog seamlessly. This removes friction, keeps you out of the crowded Amazon marketplace, and builds massive purchase intent for your live video before the camera even turns on.

Should I Collaborate With Influencers to Increase Live Viewers?

Partnering with content creators is a massive multiplier for your audience. Instead of paying for a generic shoutout, have influencers co-host a warm-up stream on their channel and physically direct their active viewers straight into your broadcast.

Can Content Marketing Help Attract Viewers to My Live Stream?

Absolutely. Producing great content builds the foundational hype. Writing blog posts about upcoming exclusive drops or filming behind-the-scenes prep videos turns a one-off event into an entire digital experience that builds massive excitement for your brand.

Manufacturing Real FOMO to Drive Live Stream Engagement

Here's the catch with live commerce. If your audience can buy the exact same print-on-demand hoodie tomorrow, why would they stop what they are doing to watch you today?

You have to create a genuine sense of urgency. You want buyers treating your stream like a massive sneaker drop to maximize audience engagement.

• Tease stream-only exclusives: Let your audience know about a limited-edition colorway or a special product bundle featuring exclusive content that will only be unlocked while you are live.
• Split your promo codes: Share half of a massive discount code on your social feeds beforehand. Tell your followers the second half will be pinned in the chat exactly five minutes after you start.
• Roll out the red carpet: Text your SMS list a secret access link 15 minutes before the public launch. It makes your top buyers feel like VIPs and guarantees a baseline crowd before you even begin.

Email Consistency and the 7-Day Playbook to Skyrocket Viewership

Relying on a single post the day of your event is a massive mistake. You need consistency and a synchronized push across all your channels testing different types of content. Let's break down a simple, high-converting timeline to boost your viewership:

• Day 7 - The Teaser: Post a 15-second behind-the-scenes Reel of your team prepping the products. Keep it vague to spark curiosity.
• Day 3 - The Calendar Invite: Send a dedicated email to your email list. Frame it as an exclusive digital hangout rather than a standard sales pitch.
• Day 1 - The Q&A Hype: Use a question sticker on your Stories asking what items people want to see discounted. Reply publicly to confirm the best requests.
• Hour 1 - The Text Strike: Send one final, punchy SMS with a direct link to your waiting room.

How Do You Measure the Success of Your Promotion Efforts?

You can't scale what you aren't tracking. While vanity metrics like total views are fun, we need to uncover what actually drove conversion rates. Pay close attention to audience actions before the stream even starts, like saved calendar invites.

• Monitor intent triggers: Are people replying to your email newsletters or clicking your waitlist links? High engagement beforehand directly correlates with high attendance on launch day.
• Review the dashboard: Once the dust settles, dive into your Amaze Live analytics. Figure out exactly which specific email or social post brought in the paying customers, so you can double down on that exact channel next time.

Building an audience takes intentional effort, but the payoff of a highly engaged, high-converting stream is incredible. When you run this playbook, your buyers will be lined up at the virtual door.

Open your calendar right now. Map out your promotional timeline for your next broadcast starting exactly two weeks out, assign your content tasks, and watch your numbers explode.

Ready to turn that crowd into customers? Set up your next event on Amaze Live today and experience frictionless live shopping.

Live commerce is no longer just a trend it is the dominant reality of 2026. If you are a creator looking to monetize your audience, the ecommerce game has completely shifted. Static online stores are struggling to hold attention, and live selling via video commerce is undeniably taking over. In fact, live shopping delivers a massive leap in conversion rates compared to the sluggish performance of traditional online shopping. By transforming a basic transaction into an interactive shopping experience, creators are winning big.

For beginners interested in hosting live sessions, affordable products such as beauty accessories, phone gadgets, home decor items, and trendy fashion jewelry are ideal to sell. These products have low upfront costs, broad appeal, and are easy to demonstrate during a livestream, making them perfect for creators just starting out. Engaging your followers directly through live video is also one of the fastest ways to build massive brand awareness.

Why You Need a Multi Channel Live Commerce Strategy?

But what exactly should you be selling during your broadcasts to ensure consistency in your offerings? Success requires moving past static sales channels. Implementing a robust multichannel strategy or omnichannel strategy allows you to broadcast across all major social media platforms simultaneously. Whether your target audience is scrolling on Instagram, Facebook, or YouTube, ensuring your product pitches reach your entire audience at the exact moment engagement peaks is crucial.

By targeting trending categories that cater to evolving consumer interests such as eco-friendly items, tech gadgets, and wellness supplements you can capitalize on current market demands. Choosing the right product and distributing it everywhere is the ultimate formula for a successful live shopping event.

The Best Products to Sell on Live Stream in 2026

Based on recent market and inventory data, here are the top trending product categories currently driving the highest engagement and conversions across popular social platforms:

1. The "Clean Beauty" & Scalp Care Boom

Fashion and beauty products dominate the market, accounting for the majority of all live shopping sales globally. However, the specific trends have evolved. "Scalp care" has broken away from general hair care to become its own highly profitable beauty sub-category. Scalp massagers alone have experienced an explosive surge in year-over-year global search growth.

The Creator Idea: Host a live "Get Ready With Me" (GRWM) or a dedicated self-care Sunday stream to showcase beauty merchandise. Show your audience exactly how a niacinamide lotion absorbs or how to use a scalp massager in the shower through engaging live product demonstrations. Niche products that excel here include innovative scalp care tools and limited-edition self-care kits. Offering exclusive content or special beauty giveaways during these streams is a great way to reward loyal viewers. You can use Amaze Live  so live viewers can buy the exact routine they are watching without ever leaving the stream.

2. Premium, Heavyweight Streetwear

The era of the thin, cheap promotional T-shirt is officially over. Consumers now view hoodies and tees as statement pieces, shifting their preference toward heavyweight, oversized, and boxy fits. High-quality hoodies featuring 350-460 GSM heavy fabrics, double-layer hoods, and vintage washes are incredibly profitable.

• The Creator Idea: Run a live styling haul. Show how a heavyweight hoodie drapes and moves compared to a flimsy alternative. Live clothing streams allow for direct interaction with fashion enthusiasts so you can answer sizing questions in real time. By letting your fans see the thick texture and fit live, you instantly justify the premium price tag. This gives shoppers the confidence they need to convert, especially younger customers who value authentic streetwear trends.

3. Sleep Tech and Micro-Wellness

Consumers are doubling down on self-improvement, and sleep optimization has officially become a mainstream wellness category. Products like weighted sleep masks, mouth tape for nasal breathing, and cooling pillow inserts are seeing 30% to 50% search increases.

• The Creator Idea: Launch a "Morning Routine vs. Night Routine" live event. Brew up some adaptogen coffee on stream to talk about focus, then pivot to demonstrating how to use a weighted sleep mask. These products have a high emotional appeal, and introducing new products that have direct health benefits creates the perfect impulse-buy scenario.

4. Smart Accessories & Magnetic Tech Ecosystems

The electronics category remains a powerhouse in 2026. Specifically, third-party magnetic wireless accessories like snap-on wallets, magnetic car mounts, and attachable power banks are seeing 40% year-over-year growth. Smart ring fitness trackers and portable monitors are also highly sought-after gadgets for tech-savvy consumers.

• The Creator Idea: Tech thrives on proof. Do a live unboxing and an "extreme test" of a magnetic car mount or a snap-on power bank. Drop it, shake it, and show the battery charging speed live. When viewers see the durability and functionality with their own eyes, they are highly likely to click that dynamic product card in your Amaze Live overlay. This converts significantly better than traditional, static ecommerce platforms.

5. Eco-Friendly Drinkware & Kitchen Bundles

Sustainability is a massive driver for purchasing decisions right now. Reusable and compostable kitchen goods, such as silicone food covers and beeswax wraps, are showing strong combined search growth.

• The Creator Idea: If you are in the lifestyle, cooking, or home decor niche, host a "Kitchen Restock" live stream. The secret here is bundling. Combine a custom tumbler with reusable kitchen wraps into an exclusive, stream-only bundle. Flash sales are one of the most effective marketing strategies during a live broadcast, creating urgency that drives massive conversions.

How to Sell Custom Merch on Live Stream?

If you don't want to manage traditional inventory or deal with complex shipping logistics, focusing on on-demand production is an incredibly lucrative path. Learning how to sell custom merch on live stream via print-on-demand services allows you to introduce personalized merchandise, custom heavyweight hoodies, or custom tumblers with zero upfront cost.

Selling print-on-demand merch during a live broadcast is highly effective because viewers can engage with the product design in real time, ask questions, and make purchase decisions based on immediate demonstrations. This interactive format boosts trust, eliminates upfront inventory risk, and significantly scales your sales conversion.

Choosing the Best Live Shopping Platforms for Creators

2026 is the year to stop leaving money on the table. Whether you are selling premium streetwear, high-tech sleep masks, or the latest snap-on magnetic wallet, the key to scaling your revenue is putting those products directly in front of your audience while they are the most engaged.

When evaluating different live selling platforms for creators, look for solutions that don't restrict your audience to a single app or single-platform algorithm. With Amaze Live, you can simulcast your product demos to every major platform at once, capture real-time impulse buys via frictionless shoppable overlays, and retain 100% of your customer data to build long-term brand equity without relying on marketplaces.

Ready to Break Free from the Walled Garden? Click Here to Start Selling Everywhere with Amaze Live!

NEWPORT BEACH, Calif., June 18, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, announced enhancements to its multi-channel live shopping platform, Amaze Live, and released a comprehensive new blueprint titled "Social Commerce Platforms: Escaping the Walled Garden" to help creators launch and monetize their live commerce businesses.

Building a business entirely inside a single social network used to feel like a shortcut to success. Today, it feels more like a trap. Over the past year, thousands of independent brands and content creators have watched their hard-earned audience engagement vanish overnight because of a sudden algorithm tweak or an unannounced policy shift. When your entire revenue stream lives inside a closed ecosystem or a single mobile app, you don’t actually own a business you are just renting space from a tech giant. If we want a sustainable future for digital commerce, we have to look toward independent live commerce platforms and that is exactly where Amaze Live steps in.

Why Are Creators Transitioning Away From Single Live Shopping Platforms?

The reality of building an e-commerce brand inside a single social network is that your business is always vulnerable to things completely out of your control. Savvy creators are starting to realize this, which is why there is a massive shift toward open, multi-channel ecosystems that protect audience ownership and secure long-term financial independence.

Instead of putting their faith in a single app, modern sellers are hunting for the right live shopping platform to host their live shopping events. To actually capture a piece of this industry's massive momentum over the long haul, you need a versatile video commerce platform that supports live video commerce natively. Amaze Live was built specifically to be this platform, ensuring your business remains fluid, secure, and entirely yours.

The True Cost of Rented Land on Closed Social Commerce Platforms

When native in-app shopping platforms first launch, they make a massive push to attract sellers. They offer heavy subsidies, free shipping vouchers, and huge algorithmic boosts to jumpstart product discovery. But once those marketplaces mature and the live shopping experience becomes standard, those early perks disappear. The platforms inevitably raise their fee structures to squeeze creator margins, which turns inventory management into an absolute nightmare for independent sellers dealing in everything from apparel to home goods.

Even worse is the complete lack of stability when it matters most. A single automated moderation error triggered by a glitchy artificial intelligence bot can freeze your seller account instantly. That means you are locked out of your revenue and your customer base right in the middle of a major live event. If an unexpected platform ban or an app outage can entirely halt your video commerce business, you simply do not have a reliable foundation for your live shows. Amaze Live acts as the ultimate safety net here, removing the threat of arbitrary bans and giving you total control over your digital storefront.

How Rented Audiences Break Your Monetization Strategy for Creators

The biggest hidden cost of relying on single-platform marketplaces is how they intentionally cut you off from your own buyers. They actively hide crucial product data, withhold customer email lists, and penalize you for using direct links to send traffic to an independent online store or dedicated product pages.

This design forces you into a frustrating loop: you have to constantly buy ads just to reach the exact same audience you already built. Without direct access to first-party data, establishing consistent demand, optimizing your shoppable videos, or hitting higher conversion rates becomes incredibly difficult. When platforms control the overall shopping experience, they manipulate purchase decisions and strip away your brand control. You lose the freedom to send personalized product recommendations or offer exclusive content to your most loyal supporters during your live broadcasts.

Amaze Live flips this script entirely. By putting you in charge of the checkout process, it ensures you capture, own, and keep every single piece of customer data your streams generate. (For a deep dive into building this revenue engine, check out our Amaze Live Blueprint to Monetizing Social Media).

Multiplying Your Reach With Multi-Channel Live Shopping

This platform fatigue is exactly why the entire creator economy is moving toward multi-channel live commerce. Instead of forcing your community to download or open a specific app just to view live streaming content, the live video shopping experience should meet them wherever they are already spending their time. This is the only way to maximize true social engagement and expand your overall audience reach.

Amaze Live is the definitive answer to this industry-wide problem. It breaks down the walled garden completely, letting you stream a single livestream shopping broadcast to multiple social feeds, video-sharing sites, and your own website simultaneously. Whether you are running a casual social stream, hosting formal shopping streams, or managing independent live sessions, your shoppable live streams stay up and running everywhere at once.

Why Amaze Live is the Ultimate Solution for Creators

If you are ready to stop renting your audience and start owning your business, Amaze Live is the best platform on the market to make that transition seamlessly. Here is why top creators are making the switch:

• Multi-Channel Simulcasting: Broadcast live to YouTube, Instagram, Twitch, and your own website at the exact same time. You never have to split your audience or run exhausting, separate streams for each app again.
• Frictionless In-Video Checkout: Our backend engine handles checkouts natively across different platforms using clean shoppable overlays and dynamic product cards. Fans stay locked into the product details and buy directly inside the video layer without navigating away.
• 100% Data Ownership: We don't hide your buyers from you. When you sell on Amaze Live, you retain absolute ownership of your customer list, emails, and transaction data so you can build real, long-term brand equity.
• Built-in Brand Partnerships: Say goodbye to hunting for sponsors. Through our exclusive industry partnerships, approved creators get instant access to top-tier consumer brand inventory with guaranteed starting commissions.

Don't let a single algorithm dictate your financial future. Give your brand a secure, permanent home for all your future live shopping shows.

Ready to escape the walled garden? Read our Ultimate 6-Step Guide to Selling on Amaze Live or sign up for Amaze Live today to launch your first stream!

NEWPORT BEACH, Calif., May 06, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today highlighted the evolving landscape of fan engagement through Amaze Live, its multi-channel live shopping platform supported by All Media Solutions, Inc. If you watch modern YouTube creators and track social media trends, you already know that the old merchandise playbook is fundamentally broken. Fandom no longer moves in predictable seasonal arcs; it erupts in hours based on raw, unpredictable community moments, creating an immediate need for an agile monetization strategy.

How Does Amaze Live Fix the Broken Supply Chain for Pop Culture Merchandise?

When viral moments explode online, traditional manufacturing models simply cannot keep pace. Instead of predicting demand months in advance, creators use Amaze Live to deploy pop culture merchandise instantly. This zero-inventory framework captures immediate audience engagement before the trend fades entirely.

Legacy supply chains require months of design approvals, bulk factory manufacturing, and overseas shipping logistics before a single item hits a warehouse. By the time that physical pop culture merchandise finally arrives, the digital conversation has completely evaporated, leaving creators stuck with dead inventory. To run a successful online business, an ecommerce business owner must adapt to rapidly shifting consumer demand and focus on trending products that appeal directly to their target audience.

By conducting proper keyword research using a free tool like google trends, sellers can monitor search interest and search volume to identify a trending product category. Whether analyzing the latest data for smart home devices, skincare products, personal care items, or wellness products like premium yoga mats, seeing what had high demand last year helps forecast future market trends. This is a great way to ensure you build an online store that offers the best products and best sellers with consistent demand.

Why Are Fans Choosing Amaze Live to Buy Pop Culture Merchandise?

When a live stream catches fire, the audience is not looking for a standard retail transaction in typical online marketplaces or static Shopify stores. They want a physical artifact that proves they were there when an unforgettable joke happened. It is high-velocity community building, executed entirely in real time, naturally enhancing the overall customer experience.

If you make a fan wait weeks for a basic graphic tee, that emotional urge to buy vanishes. According to recent market analysis, live shopping events convert up to ten times higher than standard e-commerce, averaging a massive 30 percent conversion rate. By processing transactions natively on-screen, Amaze Live secures that intense sentiment exactly when it peaks, proving it is the easy way to implement effective social media monetization.

Even creators with smaller audiences can leverage this value proposition. Whether they are promoting original designs to their Facebook group, showcasing a new product line on an active Instagram account, or incorporating an affiliate program and affiliate marketing into their video content, a dedicated live platform maximizes returns regardless of audience size. There is a good reason why influencer marketing is pivoting toward live interaction: it simply works.

How Does Amaze Live Turn Engagement Into Immediate Revenue?

Standard digital storefronts kill the momentum by forcing traffic onto clunky third-party links, breaking the viewer's immersion and tanking the sale. Amaze Live completely changes this math by dropping shoppable, on-demand pop culture merchandise whether it's a niche meme tee or a licensed collectible shirt directly inside the video layer while the broadcast is active.

A creator can react to a viral chat meme, drop a fresh design into their product catalog, and make it instantly shoppable without ever pausing the stream. Furthermore, real-time video demonstrations build immense buyer trust. Industry data shows that return rates drop by 40 to 50 percent during live commerce events because fans know exactly what they are purchasing within any given product category.

Because the underlying production engine operates on a zero-inventory framework, the upfront financial risk disappears entirely, keeping sellers safe in competitive markets. Viewers secure their favorite pop culture merchandise or digital products with a single tap while staying locked into the live experience. Traditional bottlenecks are erased entirely, replaced by an agile pipeline that finally moves at the speed of the timeline.

Step into the Future of Agile Commerce

Relying on slow, predictable retail models forces creators to leave massive revenue on the table during viral spikes. Through Amaze Live, you can remove buying friction, streamline the checkout flow, implement advanced search engine optimization, and give your brand absolute ownership over its distribution network for your next marketing campaign.

If you are ready to elevate your strategy and start monetizing trends in real time, creators, influencers, and brands can apply to the Amaze Live Shopping Program or join the waitlist today.

Join the Amaze Live: www.amaze.co/amazelive

About Amaze: Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

NEWPORT BEACH, Calif., June 18, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, its multi-channel live shopping platform, and released a comprehensive, step-by-step blueprint to help creators launch and monetize their live commerce businesses.

The demand for interactive, real-time shopping continues to grow, with the global social commerce market projected to reach trillions in value over the next decade. It is one reason live shopping remains one of the highest-converting formats for creators, brands, and online sellers today.

If you are wondering how to sell products directly to your audience in real time, this step-by-step guide covers everything from curating your product lineup and setting up your channels to making your first live sale.

Is Live Shopping on Amaze Live Profitable?

Yes, selling through live streams is a massive opportunity, but profit margins depend on strategic planning. The live commerce market is experiencing explosive growth, showing incredibly strong demand for instant, community-driven retail experiences.

That is where Amaze Live comes in. As an open ecosystem, Amaze powers creators by allowing them to broadcast to multiple platforms simultaneously, making it one of the most robust options for launching a live commerce business.

Amaze Live’s integrations bolstered by our partnership with All Media Solutions, Inc. lower the barrier to entry, allowing new sellers to start streaming with minimal upfront investment. Multi-platform syndication, instant checkout gateways, and a huge brand ecosystem are how Amaze handles the heavy lifting so you can focus on entertaining your audience.

Whether you are pushing high-ticket brand collaborations, exclusive digital goods, or custom merch, Amaze Live offers the tools to build a highly successful broadcast.

Here is how to get your live shopping business off the ground.

How to Sell on Amaze Live in 6 Steps

Amaze makes it easy to start selling in real time, especially when paired with a clear strategy that handles product selection and multi-channel distribution. Here is how to execute your live commerce strategy in six simple steps.

1. Define Your Audience and Niche

To succeed with your live broadcasting business, be clear on your target audience and product niche. That clarity shapes everything your product curation, your messaging, and how you stand out in a crowded digital space.

• Identify your target audience: Define your ideal viewer’s demographics, interests, values, and buying habits. Understanding who you’re selling to helps you feature products that connect with the right people. Don’t guess research your audience through social media insights, forums, reviews, and community chats.
• Pick a niche: A niche is a specific segment of your target market. Focusing on a niche makes it easier to stand out and attract loyal buyers. Look for a demand gap where customer interest outweighs the available options.

2. Curate Your Product Lineup

Your product selection transforms a niche idea into a sellable reality. The goal is to offer items that resonate with your target audience and give them a reason to click "Buy Now" during your stream.

• Research consumer trends: Before going live, check what clicks with your audience. Browse eCommerce marketplaces, Google Trends, and competing creators to spot popular categories.
• Double-Dip Monetization: Decide if you will sell third-party brand deals, your own physical merchandise, or a mix of both. Utilize platforms to design custom apparel that reflects your community's inside jokes or aesthetic.
• Check competitor streams: Study your competitors’ best-selling live streams to understand what works. Sum that up in a Unique Selling Proposition (USP) a statement that spells out why viewers should buy from your stream instead of somewhere else.

3. Decide on a Broadcast Format

Now you need to decide how your live stream will actually flow. When assessing different broadcasting methods, consider your product characteristics, budget, and community needs.

• Product Demonstrations: Ideal for tech, beauty, and fitness. You show the product in action, answering questions in real time. Pros: High conversion rates, builds immense trust. Cons: Requires more preparation and staging.
• Live Q&A & Hangouts: A relaxed format where you chat with your audience and casually mention products pinned to the screen. Pros: Authentic, low-pressure, great for custom apparel. Cons: Can result in slower sales if the call-to-action isn't strong enough.
• Flash Sales & Exclusive Drops: High-energy streams focused on scarcity. Pros: Drives immediate impulse buys and creates massive urgency. Cons: Requires a highly engaged audience waiting for the drop.

4. Choose Your Distribution Channels

Curating your products is only half the task. You also need to push your broadcast to the platforms where your audience actually hangs out. Not all channels are created equal, and the ones you choose will have a long-term impact on your brand’s reach.

With Amaze Live, you are not locked into a single "walled garden." You have the freedom to syndicate your stream across:

• YouTube: Incredible for long-form discoverability and established subscriber bases.
• TikTok: The king of short-form algorithmic reach and viral potential.
• Twitch: Perfect for deeply engaged, interactive gaming and lifestyle communities.
• Owned Webpages: Directs traffic to platforms you completely control.

5. Design and Optimize Your "Run of Show"

Many creators choose Amaze Live because it is easy to set up, use, and customize for their brand. But a successful stream requires a structured plan.

• Start with the basics: Setting up your Amaze dashboard is simple. Link your accounts, sync your stream keys, and select the products you want to pin to the screen.
• Customize your storefront: Add high-quality product images and clear descriptions to the items you are selling. Clear visuals help shoppers understand what they’re buying so they feel confident adding to their cart.
• Map your timeline: Script your stream in blocks (e.g., 10 minutes for introductions, 15 minutes for the main product feature, and 10 minutes for Q&A and final sales pushes).

6. Invest in Stream Marketing

Getting your broadcast live is step one. Getting people into the room is the real work.

• Social Media Marketing: In 2026, social media remains the most budget-friendly way to get your upcoming stream in front of potential buyers. Tease your live event across Instagram, TikTok, and Facebook days in advance. Tell them exactly what exclusive discounts they will get by tuning in.
• Email Marketing: Unlike social algorithms, your email list is yours. Use it to educate, inspire, and keep subscribers updated on when you are going live. Send a "We Are Live!" blast the moment your broadcast starts.
• Optimize Your Channels: Make sure your  social bios clearly point to your live shopping destination so latecomers can easily find the stream.

Final Words

Learning how to sell products on live streams is only the beginning. The real growth comes from testing new formats, listening to your chat, and consistently improving your product curation.

When you’re ready to launch, Amaze Live makes it easy to broadcast, sell, and monetize across every major platform at once. Sign up today and start building your creator-powered commerce empire.

NEWPORT BEACH, Calif., June 11, 2026 -Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today released its comprehensive multi-vertical monetization blueprint, detailing how Amaze Live serves as the unified live streaming e-commerce platform for creators, brands, and digital entrepreneurs across eight core industries

The landscape for every modern content creator and digital brand is expanding rapidly, offering more ways than ever to build an audience across various social media platforms. However, navigating how to monetize social media effectively often presents a unique challenge: platform fragmentation. Many creators find themselves managing a fragmented business model divided across multiple ecosystems producing video content on one application while sending their social media audience to completely separate e-commerce sites just to buy physical products.

Relying on a traditional, platform-specific monetization strategy frequently limits long-term financial success. Standard options like a platform's built-in creator fund or relying solely on fluctuating ad revenue rarely turn into a reliable income source. While native partner structures reward high watch time and massive watch hours, they keep creators completely dependent on unpredictable algorithm changes. To build a true, independent online business, you need diversified revenue streams that turn your social media presence into a sustainable engine which is exactly where Amaze Live steps in, breaking down those platform boundaries.

The future of social commerce relies on flexibility and integration. By treating content creation as an open canvas, Amaze Live serves as a unified live streaming ecommerce platform that allows brands and creators to go live across multiple social platforms simultaneously. Instead of forcing viewers to click away to third-party affiliate links, bringing interactive, 1-click checkout experiences directly into your social media content simplifies the purchasing process and keeps engagement high. Here is how implementing the right strategies is redefining social media monetization across eight core content verticals.

1. The Aesthetic & Tangible World

Fashion, Beauty, Wellness, and Home Goods

Monetizing spaces driven by visual trust and personal curation has historically relied on passive, high-friction tactics like traditional affiliate marketing or static landing pages. Minimizing the steps required of a viewer helps maintain high conversion rates and keeps the focus entirely on your unique piece of content.

Lifestyle & Fashion

Instead of sending fans away from your Instagram account to hunt down third-party storefronts, brands can deploy Amaze Live to host real-time interactive shopping events. Viewers can purchase exact wardrobe pieces instantly off the screen during a single post or broadcast. By utilizing the platform's back-end integration, creators effortlessly solve how to sell merch without inventory through seamless, automated print-on-demand pipelines that handle production and shipping on autopilot.

Beauty & Wellness

Amaze Live eliminates the disconnect between product demonstration and final sales, making it one of the easiest ways to generate social media income. When showing off a makeup or skincare routine live, beauty creators use the platform to overlay precise interactive product cards, letting viewers buy the exact formula mid-stream without hitting pause. For a fitness coach or wellness advocate, the platform transforms standard live sessions or a routine Q&A into an active shop floor, allowing them to drop premium accessories or curated gear directly to their community.

Home Goods & Furniture

High-end visual transformations generate immense buying intent, and Amaze Live captures that exact moment of inspiration. Walking a target audience through a live room makeover allows interior design business owners to use real-time interactive storefront overlays. This gives viewers an instantaneous, frictionless path to purchase featured decor and furniture items right as the final reveal hits the screen.

2. The Cultural & Digital Matrix

Music, Gaming, and Digital Products & NFTs

For creators operating in the realm of entertainment, community engagement, and digital assets, traditional retail fulfillment can be an unnecessary bottleneck. Monetization here relies on capturing immediate emotional energy and delivering instant gratification.

Music & Entertainment

Virtual listening parties, acoustic sets, and fan Q&As thrive on shared energy. Rather than viewing merchandise as an afterthought, major entertainment organizations and record labels are leveraging the Amaze infrastructure to completely eliminate upfront risk. By launching dedicated, scalable storefronts across an entire artist roster, this setup allows both global icons and emerging musicians to rapidly design, launch, and test limited-edition releases live during streams or festival cycles, tapping into a massive global entertainment merchandise market without standard production hurdles.

Games

The gaming landscape moves quickly, requiring un-intrusive models that don't disrupt the match. Streamers looking to make money online can introduce a frictionless solution: instead of counting solely on video views or platform-specific subscription cuts, they can use Amaze Live to seamlessly embed limited-batch merch drops and team gear right into their active broadcasts, capturing their community's attention at peak engagement.

Digital Products & NFTs

Creators mastering how to sell digital products online whether learning how to sell an Ebook, distributing a digital download like custom Lightroom presets, or offering online courses can remove physical overhead entirely. Amaze Live automates this lifecycle. A broadcast acts as the interactive narrative engine, while the platform's 1-click checkout instantly processes the payment and automatically delivers the secure digital asset post-purchase with zero operational delay.

3. The Sensory Territory

Food & Culinary

Culinary content triggers an immediate, visceral human response, making it the ultimate match for real-time live commerce. When an audience watches a complex recipe seamlessly come together in real time, their visual and sensory appetite peaks.

Food & Culinary

Traditional food monetization relies on passive ad impressions or buried recipe links. Amaze Live shifts the dynamic by allowing chefs and culinary artists to monetize their expertise dynamically. A creator can prepare a signature dish live on camera while utilizing the platform to drop limited-batch custom spice blends, branded kitchen tools, or interactive digital cookbooks directly into the live chat, converting raw sensory engagement into immediate revenue.

The Next Step: Join the Amaze Live Ecosystem

Expanding your revenue model beyond standard brand partnerships or one-off brand deals requires moving past a single social network. Big creators know that real sustainability involves owning your platform, growing an email list, and generating predictable passive income.

Whether you are looking to share tips on a Youtube channel, build an affiliate program, or leverage influencer marketing networks, the ultimate goal remains identical. It takes hard work to build a brand, but deploying various methods of frictionless commerce ensures that your creative output translates into real money.

Through Amaze Live, you can remove the buying friction, streamline the checkout flow, and give your brand absolute ownership over its distribution network. If you are ready to elevate your strategy, creators and brands interested in participating in the Amaze Live Shopping Program may apply at www.amaze.co/amazelive. During the application process, applicants will be asked to submit profile information, audience details, and relevant content channels for review to ensure the best fit for the platform.

About Amaze: Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

• For press inquiries, please contact: PR@amaze.co
• For investor information, please contact: IR@amaze.co

NEWPORT BEACH, Calif., June 10, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE), the company building the infrastructure behind the next generation of creator-led businesses, today announced its participation at VidCon 2026, where attendees will experience how creators are transforming content into commerce through Amaze Commerce and The Food Channel.

The creator economy has created unprecedented opportunities for individuals to build audiences, but turning those audiences into sustainable businesses often requires navigating a fragmented landscape of platforms, partnerships, products, and monetization tools. Amaze is building a connected ecosystem designed to help creators unlock multiple revenue streams while maintaining deeper relationships with their audiences.

At VidCon 2026, attendees will be able to explore two unique creator-focused experiences:

Amaze Commerce

Amaze Commerce transforms content into commerce. By helping creators identify what their audiences are most likely to buy, Amaze Commerce makes it easy to generate product ideas, launch storefronts, and build sustainable businesses around the content they create every day.

The Food Channel

The Food Channel showcases how food creators are building businesses around one of the world's most engaging content categories.

Through content, commerce, brand partnerships, product recommendations, affiliate opportunities, and live experiences, food creators are expanding beyond traditional advertising models and creating new ways to generate revenue while serving their communities.

The activation highlights how creator commerce extends far beyond merchandise and demonstrates the growing opportunities available to niche creator communities.

Together, these experiences represent two entry points into the broader Amaze ecosystem, which includes solutions spanning creator commerce, live selling, media, advertising, and brand partnerships, currently serving more than 13 million creators. Amaze's vision is to help creators access monetization opportunities wherever they are in their journey and expand into new revenue streams as their businesses grow.

"There is no single path to building a creator business," said Aaron Day, Chief Executive Officer of Amaze Holdings. "Some creators start by launching products. Others build audiences around food, entertainment, gaming, lifestyle, or other passion-driven content. Our vision is to create an ecosystem that helps creators monetize wherever they are today and unlock new opportunities as they grow. VidCon is the perfect place to showcase what's possible when content and commerce come together."

Throughout the event, attendees can meet the Amaze team, explore new creator opportunities, and learn how creators are building businesses around their content through commerce, partnerships, and audience engagement.

Visitors can find Amaze Commerce and The Food Channel on the VidCon show floor throughout the event.

For more information, visit amaze.co.

About Amaze Holdings, Inc.

Amaze Holdings, Inc. (NYSE American: AMZE) is building the infrastructure behind the next generation of creator-led businesses. Through a growing ecosystem of commerce, live selling, media, advertising, and creator monetization solutions, Amaze helps creators, brands, and entrepreneurs build deeper audience relationships and unlock new revenue opportunities.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

NEWPORT BEACH, Calif., June 03, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a global leader in creator-powered commerce, today announced a partnership with country music powerhouse BBR Music Group (Broken Bow Records, Stoney Creek Records, Wheelhouse Records) to launch a dedicated merchandise storefront supporting artists across its roster.

The collaboration leverages Amaze’s end-to-end, print-on-demand infrastructure to enable scalable, low-risk merchandising while unlocking new revenue opportunities for artists and rights holders. The storefront will serve as a centralized destination for fans to shop merchandise—including apparel, accessories, and limited-edition releases—while enabling both emerging and established artists to rapidly design, launch, and test new products without upfront inventory commitments.

The initial rollout will feature select artists including Alexandra Kay, Atlus, Brantley Gilbert, Drake Milligan, Dustin Lynch, Frank Ray, John Morgan, Lainey Wilson and Parmalee with opportunities to expand across the broader roster over time. Fans can view the initial line of merchandise launched HERE.

“Partnering with BBR Music Group validates Amaze’s ability to support global music organizations at scale,” said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. “Fans are at the core of any artist’s business, and our platform enables artists to quickly create and deliver high-quality merchandise that strengthens fan engagement while driving incremental revenue.”

The partnership with BBR Music Group builds on Amaze’s growing presence in the music industry, expanding its footprint across festivals, artist management groups, and record labels. Amaze served as the official merchandise partner of the Outlaw Music Festival in 2025, and last year announced music merchandise store partnerships with Jamvana and Loaded Dice Entertainment. The Company expects to continue expanding partnerships across the music and entertainment sectors, tapping into a global music merchandise market projected to reach $13 billion by 2030¹.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Source: https://dataintelo.com/report/artist-merchandising-market

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the implementation and expansion of our partnership with BMG, the launch and performance of artist merchandise storefronts, artist participation, product offerings, consumer demand, future revenue opportunities, and our growth initiatives within the music and entertainment sectors. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, our inability to agree upon the terms of a definitive agreement, and regulatory uncertainty regarding digital assets and loyalty rewards, including the risk that Amaze credit system may be characterized as a security under U.S. federal or state law. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., May 06, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today announced a partnership with All Media Solutions, Inc. to support the initial rollout of Amaze Live, its multi-channel live shopping platform.

Through this partnership, Amaze expects to gain access to a portfolio of consumer brands that will support campaigns beginning on May 15, 2026, creating immediate opportunities for creators to participate in live, shoppable broadcasts.

Amaze Live activations are expected to include product launches, promotional campaigns, and performance-based selling initiatives across categories including beauty, wellness, and lifestyle.

All Media Solutions has relationships with a broad portfolio of established consumer and premium fashion brands, enabling Amaze to onboard campaigns at scale without the traditional delays associated with brand acquisition. The Company believes this partnership meaningfully strengthens its go-to-market execution and reduces friction in activating its live commerce ecosystem.

Creators approved for the Amaze Live program are expected to be able to:

• Participate in brand-sponsored live shopping campaigns
• Earn commissions and performance-based incentives
• Access multi-channel streaming capabilities
• Engage directly with audiences in real time

“We are focused on activating both sides of the marketplace simultaneously—creators and brands,” said Aaron Day, Chief Executive Officer of Amaze. “This partnership provides immediate access to brand supply at launch, enabling creators to monetize from day one while establishing a scalable foundation for live commerce growth.”

“We see a significant opportunity to connect brands with creators in a more performance-driven way,” said Brian Kelly, Chief Executive Officer of All Media Solutions, Inc. “By partnering with Amaze, we can activate high impact brands through a measurable, conversion-focused channel that aligns marketing spend directly with outcomes."

The Company expects this partnership to support a growing pipeline of campaigns as Amaze Live expands.

Creators, influencers, and brands interested in participating in Amaze Live may join the waitlist at www.amazelive.com.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the launch and rollout of Amaze Live, brand participation, creator onboarding, campaign execution, transaction volume, monetization opportunities, future revenues, and expansion of our live shopping and creator commerce initiatives. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., April 27, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today announced it signed an LOI for the integration of the IRMA engine, a proprietary platform developed by Digital Innovations Holding Group, Inc., into the Amaze platform, creating a new monetization layer designed to enable Amaze creators and fans to earn affiliate commissions and rewards across the Amaze ecosystem. As part of the integration, the Company expects to introduce the Amaze credit system, a branded reward mechanism powered by IRMA technology, as the incentive layer connecting creator participation with brand campaign outcomes.

Through the integration, more than 13 million creators across the Amaze ecosystem are expected to be able to earn credits for promoting products, participating in brand campaigns, creating user-generated content (“UGC”), driving sales activity, and completing engagement tasks. The Company expects campaign demand and reward funding to come from participating brands, marketing and advertising agencies, public relations and investor relations firms, e-commerce brands, and public companies seeking measurable, performance-based promotion. This integration adds a new incentive layer to the Company's strategy of building infrastructure for commerce inside content by aligning creators, fans, and brands through trackable, performance-driven rewards.

"By integrating the IRMA engine into Amaze, we are building a system where creators and fans can earn through participation while brands fund measurable outcomes,” said Aaron Day, Chief Executive Officer of Amaze. “One example of how this could work is a film studio or brand allocating marketing budget into an incentive pool that rewards creators and fans for promotion, reposting, and user-generated content, creating a direct link between marketing spend and measurable engagement. We believe this creates a scalable, performance-driven model that benefits creators, fans, and brand partners alike.”

Creator and Fan Participation

Creators within the Amaze ecosystem are expected to be able to opt in to IRMA-powered campaigns and earn credits by promoting and distributing approved campaign content. The Company believes this model can create a scalable, performance-based incentive structure that aligns creators with campaign outcomes while expanding monetization opportunities.

The Company also expects to extend participation to fan communities, enabling fans to earn through engagement programs aligned to their favorite creators. The Company believes rewarding both creator and fan participation can deepen loyalty, expand campaign reach, and increase community value across the platform.

Participating brands and enterprise customers are expected to be able to access real-time campaign visibility, including creator participation, engagement, referral traffic, conversions, and ROI metrics. The Company believes transparent reporting and measurable attribution may help differentiate Amaze from traditional sponsorship and influencer models that often lack real-time performance visibility.

For investor information, please contact IR@amaze.co.

For press inquiries, please contact PR@amaze.co.

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About Digital Innovations Holding Group Inc.

Digital Innovations Holding Group Inc. is a technology company focused on AI-powered marketing automation through its proprietary IRMA Engine. The IRMA platform enables organizations to execute, scale, and verify marketing campaigns in real time across global digital channels.

Safe Harbor Statement

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the expected integration of IRMA technology, creator and fan participation, campaign funding, monetization opportunities, future revenues, and growth initiatives. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, our inability to agree upon the terms of a definitive agreement, and regulatory uncertainty regarding digital assets and loyalty rewards, including the risk that Amaze credit system may be characterized as a security under U.S. federal or state law. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., April 23, 2026 -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today announced it is opening applications for creators, influencers, and community sellers to participate in its Amaze Live Shopping Program, with more than 20 brands already committed to the program at launch.

The program is designed to connect participating creators with brand inventory for live, shoppable broadcasts across multiple social and owned channels, aligned to their audiences, categories, and content verticals, creating monetization opportunities through real-time commerce.

Today’s announcement follows the recent launch of Amaze Live, opening creator applications and activating brand participation as the next phase of the rollout.

The Amaze Live Shopping Program is expected to provide immediate commercial benefits for approved creators:

• Starting commissions of 10% on qualifying product sales
• Access to professional live-streaming studios in Los Angeles, Carlsbad, Miami, and additional markets as the program expands
• Opportunities for brand collaborations and sponsored campaigns
• Multi-channel live streaming capabilities across supported platforms

The Company currently expects initial live selling campaigns to begin on or before May 15, 2026, subject to onboarding timelines, creator approvals, brand readiness, and other customary launch factors.

The Company believes pairing creators with available brand inventory can accelerate adoption, shorten time to monetization, and strengthen Amaze Live as a scalable marketplace for live social commerce.

"The response from brands ahead of our Amaze Live rollout has been encouraging," said Aaron Day, Chief Executive Officer of Amaze. "Having more than 20 brands commit inventory to the program before creator applications have even opened gives us confidence in the demand for this model and positions us to move quickly toward our first live campaigns."

Creators and brands interested in participating in the Amaze Live Shopping Program may apply at www.amaze.co/amazelive.

Applicants will be asked to submit profile information, audience details, and relevant content channels for review.

For investor information, please contact IR@amaze.co.

For press inquiries, please contact PR@amaze.co.

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the expected launch timing of Amaze Live campaigns, creator participation, brand participation, commissions, studio availability, future expansion, and related business opportunities. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.