NEWPORT BEACH, Calif., May 06, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today highlighted the evolving landscape of fan engagement through Amaze Live, its multi-channel live shopping platform supported by All Media Solutions, Inc. If you watch modern YouTube creators and track social media trends, you already know that the old merchandise playbook is fundamentally broken. Fandom no longer moves in predictable seasonal arcs; it erupts in hours based on raw, unpredictable community moments, creating an immediate need for an agile monetization strategy.

How Does Amaze Live Fix the Broken Supply Chain for Pop Culture Merchandise?

When viral moments explode online, traditional manufacturing models simply cannot keep pace. Instead of predicting demand months in advance, creators use Amaze Live to deploy pop culture merchandise instantly. This zero-inventory framework captures immediate audience engagement before the trend fades entirely.

Legacy supply chains require months of design approvals, bulk factory manufacturing, and overseas shipping logistics before a single item hits a warehouse. By the time that physical pop culture merchandise finally arrives, the digital conversation has completely evaporated, leaving creators stuck with dead inventory. To run a successful online business, an ecommerce business owner must adapt to rapidly shifting consumer demand and focus on trending products that appeal directly to their target audience.

By conducting proper keyword research using a free tool like google trends, sellers can monitor search interest and search volume to identify a trending product category. Whether analyzing the latest data for smart home devices, skincare products, personal care items, or wellness products like premium yoga mats, seeing what had high demand last year helps forecast future market trends. This is a great way to ensure you build an online store that offers the best products and best sellers with consistent demand.

Why Are Fans Choosing Amaze Live to Buy Pop Culture Merchandise?

When a live stream catches fire, the audience is not looking for a standard retail transaction in typical online marketplaces or static Shopify stores. They want a physical artifact that proves they were there when an unforgettable joke happened. It is high-velocity community building, executed entirely in real time, naturally enhancing the overall customer experience.

If you make a fan wait weeks for a basic graphic tee, that emotional urge to buy vanishes. According to recent market analysis, live shopping events convert up to ten times higher than standard e-commerce, averaging a massive 30 percent conversion rate. By processing transactions natively on-screen, Amaze Live secures that intense sentiment exactly when it peaks, proving it is the easy way to implement effective social media monetization.

Even creators with smaller audiences can leverage this value proposition. Whether they are promoting original designs to their Facebook group, showcasing a new product line on an active Instagram account, or incorporating an affiliate program and affiliate marketing into their video content, a dedicated live platform maximizes returns regardless of audience size. There is a good reason why influencer marketing is pivoting toward live interaction: it simply works.

How Does Amaze Live Turn Engagement Into Immediate Revenue?

Standard digital storefronts kill the momentum by forcing traffic onto clunky third-party links, breaking the viewer's immersion and tanking the sale. Amaze Live completely changes this math by dropping shoppable, on-demand pop culture merchandise whether it's a niche meme tee or a licensed collectible shirt directly inside the video layer while the broadcast is active.

A creator can react to a viral chat meme, drop a fresh design into their product catalog, and make it instantly shoppable without ever pausing the stream. Furthermore, real-time video demonstrations build immense buyer trust. Industry data shows that return rates drop by 40 to 50 percent during live commerce events because fans know exactly what they are purchasing within any given product category.

Because the underlying production engine operates on a zero-inventory framework, the upfront financial risk disappears entirely, keeping sellers safe in competitive markets. Viewers secure their favorite pop culture merchandise or digital products with a single tap while staying locked into the live experience. Traditional bottlenecks are erased entirely, replaced by an agile pipeline that finally moves at the speed of the timeline.

Step into the Future of Agile Commerce

Relying on slow, predictable retail models forces creators to leave massive revenue on the table during viral spikes. Through Amaze Live, you can remove buying friction, streamline the checkout flow, implement advanced search engine optimization, and give your brand absolute ownership over its distribution network for your next marketing campaign.

If you are ready to elevate your strategy and start monetizing trends in real time, creators, influencers, and brands can apply to the Amaze Live Shopping Program or join the waitlist today.

Join the Amaze Live: www.amaze.co/amazelive

About Amaze: Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

NEWPORT BEACH, Calif., June 18, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, its multi-channel live shopping platform, and released a comprehensive, step-by-step blueprint to help creators launch and monetize their live commerce businesses.

The demand for interactive, real-time shopping continues to grow, with the global social commerce market projected to reach trillions in value over the next decade. It is one reason live shopping remains one of the highest-converting formats for creators, brands, and online sellers today.

If you are wondering how to sell products directly to your audience in real time, this step-by-step guide covers everything from curating your product lineup and setting up your channels to making your first live sale.

Is Live Shopping on Amaze Live Profitable?

Yes, selling through live streams is a massive opportunity, but profit margins depend on strategic planning. The live commerce market is experiencing explosive growth, showing incredibly strong demand for instant, community-driven retail experiences.

That is where Amaze Live comes in. As an open ecosystem, Amaze powers creators by allowing them to broadcast to multiple platforms simultaneously, making it one of the most robust options for launching a live commerce business.

Amaze Live’s integrations bolstered by our partnership with All Media Solutions, Inc. lower the barrier to entry, allowing new sellers to start streaming with minimal upfront investment. Multi-platform syndication, instant checkout gateways, and a huge brand ecosystem are how Amaze handles the heavy lifting so you can focus on entertaining your audience.

Whether you are pushing high-ticket brand collaborations, exclusive digital goods, or custom merch, Amaze Live offers the tools to build a highly successful broadcast.

Here is how to get your live shopping business off the ground.

How to Sell on Amaze Live in 6 Steps

Amaze makes it easy to start selling in real time, especially when paired with a clear strategy that handles product selection and multi-channel distribution. Here is how to execute your live commerce strategy in six simple steps.

1. Define Your Audience and Niche

To succeed with your live broadcasting business, be clear on your target audience and product niche. That clarity shapes everything your product curation, your messaging, and how you stand out in a crowded digital space.

• Identify your target audience: Define your ideal viewer’s demographics, interests, values, and buying habits. Understanding who you’re selling to helps you feature products that connect with the right people. Don’t guess research your audience through social media insights, forums, reviews, and community chats.
• Pick a niche: A niche is a specific segment of your target market. Focusing on a niche makes it easier to stand out and attract loyal buyers. Look for a demand gap where customer interest outweighs the available options.

2. Curate Your Product Lineup

Your product selection transforms a niche idea into a sellable reality. The goal is to offer items that resonate with your target audience and give them a reason to click "Buy Now" during your stream.

• Research consumer trends: Before going live, check what clicks with your audience. Browse eCommerce marketplaces, Google Trends, and competing creators to spot popular categories.
• Double-Dip Monetization: Decide if you will sell third-party brand deals, your own physical merchandise, or a mix of both. Utilize platforms to design custom apparel that reflects your community's inside jokes or aesthetic.
• Check competitor streams: Study your competitors’ best-selling live streams to understand what works. Sum that up in a Unique Selling Proposition (USP) a statement that spells out why viewers should buy from your stream instead of somewhere else.

3. Decide on a Broadcast Format

Now you need to decide how your live stream will actually flow. When assessing different broadcasting methods, consider your product characteristics, budget, and community needs.

• Product Demonstrations: Ideal for tech, beauty, and fitness. You show the product in action, answering questions in real time. Pros: High conversion rates, builds immense trust. Cons: Requires more preparation and staging.
• Live Q&A & Hangouts: A relaxed format where you chat with your audience and casually mention products pinned to the screen. Pros: Authentic, low-pressure, great for custom apparel. Cons: Can result in slower sales if the call-to-action isn't strong enough.
• Flash Sales & Exclusive Drops: High-energy streams focused on scarcity. Pros: Drives immediate impulse buys and creates massive urgency. Cons: Requires a highly engaged audience waiting for the drop.

4. Choose Your Distribution Channels

Curating your products is only half the task. You also need to push your broadcast to the platforms where your audience actually hangs out. Not all channels are created equal, and the ones you choose will have a long-term impact on your brand’s reach.

With Amaze Live, you are not locked into a single "walled garden." You have the freedom to syndicate your stream across:

• YouTube: Incredible for long-form discoverability and established subscriber bases.
• TikTok: The king of short-form algorithmic reach and viral potential.
• Twitch: Perfect for deeply engaged, interactive gaming and lifestyle communities.
• Owned Webpages: Directs traffic to platforms you completely control.

5. Design and Optimize Your "Run of Show"

Many creators choose Amaze Live because it is easy to set up, use, and customize for their brand. But a successful stream requires a structured plan.

• Start with the basics: Setting up your Amaze dashboard is simple. Link your accounts, sync your stream keys, and select the products you want to pin to the screen.
• Customize your storefront: Add high-quality product images and clear descriptions to the items you are selling. Clear visuals help shoppers understand what they’re buying so they feel confident adding to their cart.
• Map your timeline: Script your stream in blocks (e.g., 10 minutes for introductions, 15 minutes for the main product feature, and 10 minutes for Q&A and final sales pushes).

6. Invest in Stream Marketing

Getting your broadcast live is step one. Getting people into the room is the real work.

• Social Media Marketing: In 2026, social media remains the most budget-friendly way to get your upcoming stream in front of potential buyers. Tease your live event across Instagram, TikTok, and Facebook days in advance. Tell them exactly what exclusive discounts they will get by tuning in.
• Email Marketing: Unlike social algorithms, your email list is yours. Use it to educate, inspire, and keep subscribers updated on when you are going live. Send a "We Are Live!" blast the moment your broadcast starts.
• Optimize Your Channels: Make sure your  social bios clearly point to your live shopping destination so latecomers can easily find the stream.

Final Words

Learning how to sell products on live streams is only the beginning. The real growth comes from testing new formats, listening to your chat, and consistently improving your product curation.

When you’re ready to launch, Amaze Live makes it easy to broadcast, sell, and monetize across every major platform at once. Sign up today and start building your creator-powered commerce empire.

NEWPORT BEACH, Calif., June 11, 2026 -Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today released its comprehensive multi-vertical monetization blueprint, detailing how Amaze Live serves as the unified live streaming e-commerce platform for creators, brands, and digital entrepreneurs across eight core industries

The landscape for every modern content creator and digital brand is expanding rapidly, offering more ways than ever to build an audience across various social media platforms. However, navigating how to monetize social media effectively often presents a unique challenge: platform fragmentation. Many creators find themselves managing a fragmented business model divided across multiple ecosystems producing video content on one application while sending their social media audience to completely separate e-commerce sites just to buy physical products.

Relying on a traditional, platform-specific monetization strategy frequently limits long-term financial success. Standard options like a platform's built-in creator fund or relying solely on fluctuating ad revenue rarely turn into a reliable income source. While native partner structures reward high watch time and massive watch hours, they keep creators completely dependent on unpredictable algorithm changes. To build a true, independent online business, you need diversified revenue streams that turn your social media presence into a sustainable engine which is exactly where Amaze Live steps in, breaking down those platform boundaries.

The future of social commerce relies on flexibility and integration. By treating content creation as an open canvas, Amaze Live serves as a unified live streaming ecommerce platform that allows brands and creators to go live across multiple social platforms simultaneously. Instead of forcing viewers to click away to third-party affiliate links, bringing interactive, 1-click checkout experiences directly into your social media content simplifies the purchasing process and keeps engagement high. Here is how implementing the right strategies is redefining social media monetization across eight core content verticals.

1. The Aesthetic & Tangible World

Fashion, Beauty, Wellness, and Home Goods

Monetizing spaces driven by visual trust and personal curation has historically relied on passive, high-friction tactics like traditional affiliate marketing or static landing pages. Minimizing the steps required of a viewer helps maintain high conversion rates and keeps the focus entirely on your unique piece of content.

Lifestyle & Fashion

Instead of sending fans away from your Instagram account to hunt down third-party storefronts, brands can deploy Amaze Live to host real-time interactive shopping events. Viewers can purchase exact wardrobe pieces instantly off the screen during a single post or broadcast. By utilizing the platform's back-end integration, creators effortlessly solve how to sell merch without inventory through seamless, automated print-on-demand pipelines that handle production and shipping on autopilot.

Beauty & Wellness

Amaze Live eliminates the disconnect between product demonstration and final sales, making it one of the easiest ways to generate social media income. When showing off a makeup or skincare routine live, beauty creators use the platform to overlay precise interactive product cards, letting viewers buy the exact formula mid-stream without hitting pause. For a fitness coach or wellness advocate, the platform transforms standard live sessions or a routine Q&A into an active shop floor, allowing them to drop premium accessories or curated gear directly to their community.

Home Goods & Furniture

High-end visual transformations generate immense buying intent, and Amaze Live captures that exact moment of inspiration. Walking a target audience through a live room makeover allows interior design business owners to use real-time interactive storefront overlays. This gives viewers an instantaneous, frictionless path to purchase featured decor and furniture items right as the final reveal hits the screen.

2. The Cultural & Digital Matrix

Music, Gaming, and Digital Products & NFTs

For creators operating in the realm of entertainment, community engagement, and digital assets, traditional retail fulfillment can be an unnecessary bottleneck. Monetization here relies on capturing immediate emotional energy and delivering instant gratification.

Music & Entertainment

Virtual listening parties, acoustic sets, and fan Q&As thrive on shared energy. Rather than viewing merchandise as an afterthought, major entertainment organizations and record labels are leveraging the Amaze infrastructure to completely eliminate upfront risk. By launching dedicated, scalable storefronts across an entire artist roster, this setup allows both global icons and emerging musicians to rapidly design, launch, and test limited-edition releases live during streams or festival cycles, tapping into a massive global entertainment merchandise market without standard production hurdles.

Games

The gaming landscape moves quickly, requiring un-intrusive models that don't disrupt the match. Streamers looking to make money online can introduce a frictionless solution: instead of counting solely on video views or platform-specific subscription cuts, they can use Amaze Live to seamlessly embed limited-batch merch drops and team gear right into their active broadcasts, capturing their community's attention at peak engagement.

Digital Products & NFTs

Creators mastering how to sell digital products online whether learning how to sell an Ebook, distributing a digital download like custom Lightroom presets, or offering online courses can remove physical overhead entirely. Amaze Live automates this lifecycle. A broadcast acts as the interactive narrative engine, while the platform's 1-click checkout instantly processes the payment and automatically delivers the secure digital asset post-purchase with zero operational delay.

3. The Sensory Territory

Food & Culinary

Culinary content triggers an immediate, visceral human response, making it the ultimate match for real-time live commerce. When an audience watches a complex recipe seamlessly come together in real time, their visual and sensory appetite peaks.

Food & Culinary

Traditional food monetization relies on passive ad impressions or buried recipe links. Amaze Live shifts the dynamic by allowing chefs and culinary artists to monetize their expertise dynamically. A creator can prepare a signature dish live on camera while utilizing the platform to drop limited-batch custom spice blends, branded kitchen tools, or interactive digital cookbooks directly into the live chat, converting raw sensory engagement into immediate revenue.

The Next Step: Join the Amaze Live Ecosystem

Expanding your revenue model beyond standard brand partnerships or one-off brand deals requires moving past a single social network. Big creators know that real sustainability involves owning your platform, growing an email list, and generating predictable passive income.

Whether you are looking to share tips on a Youtube channel, build an affiliate program, or leverage influencer marketing networks, the ultimate goal remains identical. It takes hard work to build a brand, but deploying various methods of frictionless commerce ensures that your creative output translates into real money.

Through Amaze Live, you can remove the buying friction, streamline the checkout flow, and give your brand absolute ownership over its distribution network. If you are ready to elevate your strategy, creators and brands interested in participating in the Amaze Live Shopping Program may apply at www.amaze.co/amazelive. During the application process, applicants will be asked to submit profile information, audience details, and relevant content channels for review to ensure the best fit for the platform.

About Amaze: Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

• For press inquiries, please contact: PR@amaze.co
• For investor information, please contact: IR@amaze.co

NEWPORT BEACH, Calif., June 10, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE), the company building the infrastructure behind the next generation of creator-led businesses, today announced its participation at VidCon 2026, where attendees will experience how creators are transforming content into commerce through Amaze Commerce and The Food Channel.

The creator economy has created unprecedented opportunities for individuals to build audiences, but turning those audiences into sustainable businesses often requires navigating a fragmented landscape of platforms, partnerships, products, and monetization tools. Amaze is building a connected ecosystem designed to help creators unlock multiple revenue streams while maintaining deeper relationships with their audiences.

At VidCon 2026, attendees will be able to explore two unique creator-focused experiences:

Amaze Commerce

Amaze Commerce transforms content into commerce. By helping creators identify what their audiences are most likely to buy, Amaze Commerce makes it easy to generate product ideas, launch storefronts, and build sustainable businesses around the content they create every day.

The Food Channel

The Food Channel showcases how food creators are building businesses around one of the world's most engaging content categories.

Through content, commerce, brand partnerships, product recommendations, affiliate opportunities, and live experiences, food creators are expanding beyond traditional advertising models and creating new ways to generate revenue while serving their communities.

The activation highlights how creator commerce extends far beyond merchandise and demonstrates the growing opportunities available to niche creator communities.

Together, these experiences represent two entry points into the broader Amaze ecosystem, which includes solutions spanning creator commerce, live selling, media, advertising, and brand partnerships, currently serving more than 13 million creators. Amaze's vision is to help creators access monetization opportunities wherever they are in their journey and expand into new revenue streams as their businesses grow.

"There is no single path to building a creator business," said Aaron Day, Chief Executive Officer of Amaze Holdings. "Some creators start by launching products. Others build audiences around food, entertainment, gaming, lifestyle, or other passion-driven content. Our vision is to create an ecosystem that helps creators monetize wherever they are today and unlock new opportunities as they grow. VidCon is the perfect place to showcase what's possible when content and commerce come together."

Throughout the event, attendees can meet the Amaze team, explore new creator opportunities, and learn how creators are building businesses around their content through commerce, partnerships, and audience engagement.

Visitors can find Amaze Commerce and The Food Channel on the VidCon show floor throughout the event.

For more information, visit amaze.co.

About Amaze Holdings, Inc.

Amaze Holdings, Inc. (NYSE American: AMZE) is building the infrastructure behind the next generation of creator-led businesses. Through a growing ecosystem of commerce, live selling, media, advertising, and creator monetization solutions, Amaze helps creators, brands, and entrepreneurs build deeper audience relationships and unlock new revenue opportunities.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

NEWPORT BEACH, Calif., June 03, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a global leader in creator-powered commerce, today announced a partnership with country music powerhouse BBR Music Group (Broken Bow Records, Stoney Creek Records, Wheelhouse Records) to launch a dedicated merchandise storefront supporting artists across its roster.

The collaboration leverages Amaze’s end-to-end, print-on-demand infrastructure to enable scalable, low-risk merchandising while unlocking new revenue opportunities for artists and rights holders. The storefront will serve as a centralized destination for fans to shop merchandise—including apparel, accessories, and limited-edition releases—while enabling both emerging and established artists to rapidly design, launch, and test new products without upfront inventory commitments.

The initial rollout will feature select artists including Alexandra Kay, Atlus, Brantley Gilbert, Drake Milligan, Dustin Lynch, Frank Ray, John Morgan, Lainey Wilson and Parmalee with opportunities to expand across the broader roster over time. Fans can view the initial line of merchandise launched HERE.

“Partnering with BBR Music Group validates Amaze’s ability to support global music organizations at scale,” said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. “Fans are at the core of any artist’s business, and our platform enables artists to quickly create and deliver high-quality merchandise that strengthens fan engagement while driving incremental revenue.”

The partnership with BBR Music Group builds on Amaze’s growing presence in the music industry, expanding its footprint across festivals, artist management groups, and record labels. Amaze served as the official merchandise partner of the Outlaw Music Festival in 2025, and last year announced music merchandise store partnerships with Jamvana and Loaded Dice Entertainment. The Company expects to continue expanding partnerships across the music and entertainment sectors, tapping into a global music merchandise market projected to reach $13 billion by 2030¹.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Source: https://dataintelo.com/report/artist-merchandising-market

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the implementation and expansion of our partnership with BMG, the launch and performance of artist merchandise storefronts, artist participation, product offerings, consumer demand, future revenue opportunities, and our growth initiatives within the music and entertainment sectors. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, our inability to agree upon the terms of a definitive agreement, and regulatory uncertainty regarding digital assets and loyalty rewards, including the risk that Amaze credit system may be characterized as a security under U.S. federal or state law. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., May 06, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today announced a partnership with All Media Solutions, Inc. to support the initial rollout of Amaze Live, its multi-channel live shopping platform.

Through this partnership, Amaze expects to gain access to a portfolio of consumer brands that will support campaigns beginning on May 15, 2026, creating immediate opportunities for creators to participate in live, shoppable broadcasts.

Amaze Live activations are expected to include product launches, promotional campaigns, and performance-based selling initiatives across categories including beauty, wellness, and lifestyle.

All Media Solutions has relationships with a broad portfolio of established consumer and premium fashion brands, enabling Amaze to onboard campaigns at scale without the traditional delays associated with brand acquisition. The Company believes this partnership meaningfully strengthens its go-to-market execution and reduces friction in activating its live commerce ecosystem.

Creators approved for the Amaze Live program are expected to be able to:

• Participate in brand-sponsored live shopping campaigns
• Earn commissions and performance-based incentives
• Access multi-channel streaming capabilities
• Engage directly with audiences in real time

“We are focused on activating both sides of the marketplace simultaneously—creators and brands,” said Aaron Day, Chief Executive Officer of Amaze. “This partnership provides immediate access to brand supply at launch, enabling creators to monetize from day one while establishing a scalable foundation for live commerce growth.”

“We see a significant opportunity to connect brands with creators in a more performance-driven way,” said Brian Kelly, Chief Executive Officer of All Media Solutions, Inc. “By partnering with Amaze, we can activate high impact brands through a measurable, conversion-focused channel that aligns marketing spend directly with outcomes."

The Company expects this partnership to support a growing pipeline of campaigns as Amaze Live expands.

Creators, influencers, and brands interested in participating in Amaze Live may join the waitlist at www.amazelive.com.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the launch and rollout of Amaze Live, brand participation, creator onboarding, campaign execution, transaction volume, monetization opportunities, future revenues, and expansion of our live shopping and creator commerce initiatives. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., April 27, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today announced it signed an LOI for the integration of the IRMA engine, a proprietary platform developed by Digital Innovations Holding Group, Inc., into the Amaze platform, creating a new monetization layer designed to enable Amaze creators and fans to earn affiliate commissions and rewards across the Amaze ecosystem. As part of the integration, the Company expects to introduce the Amaze credit system, a branded reward mechanism powered by IRMA technology, as the incentive layer connecting creator participation with brand campaign outcomes.

Through the integration, more than 13 million creators across the Amaze ecosystem are expected to be able to earn credits for promoting products, participating in brand campaigns, creating user-generated content (“UGC”), driving sales activity, and completing engagement tasks. The Company expects campaign demand and reward funding to come from participating brands, marketing and advertising agencies, public relations and investor relations firms, e-commerce brands, and public companies seeking measurable, performance-based promotion. This integration adds a new incentive layer to the Company's strategy of building infrastructure for commerce inside content by aligning creators, fans, and brands through trackable, performance-driven rewards.

"By integrating the IRMA engine into Amaze, we are building a system where creators and fans can earn through participation while brands fund measurable outcomes,” said Aaron Day, Chief Executive Officer of Amaze. “One example of how this could work is a film studio or brand allocating marketing budget into an incentive pool that rewards creators and fans for promotion, reposting, and user-generated content, creating a direct link between marketing spend and measurable engagement. We believe this creates a scalable, performance-driven model that benefits creators, fans, and brand partners alike.”

Creator and Fan Participation

Creators within the Amaze ecosystem are expected to be able to opt in to IRMA-powered campaigns and earn credits by promoting and distributing approved campaign content. The Company believes this model can create a scalable, performance-based incentive structure that aligns creators with campaign outcomes while expanding monetization opportunities.

The Company also expects to extend participation to fan communities, enabling fans to earn through engagement programs aligned to their favorite creators. The Company believes rewarding both creator and fan participation can deepen loyalty, expand campaign reach, and increase community value across the platform.

Participating brands and enterprise customers are expected to be able to access real-time campaign visibility, including creator participation, engagement, referral traffic, conversions, and ROI metrics. The Company believes transparent reporting and measurable attribution may help differentiate Amaze from traditional sponsorship and influencer models that often lack real-time performance visibility.

For investor information, please contact IR@amaze.co.

For press inquiries, please contact PR@amaze.co.

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About Digital Innovations Holding Group Inc.

Digital Innovations Holding Group Inc. is a technology company focused on AI-powered marketing automation through its proprietary IRMA Engine. The IRMA platform enables organizations to execute, scale, and verify marketing campaigns in real time across global digital channels.

Safe Harbor Statement

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the expected integration of IRMA technology, creator and fan participation, campaign funding, monetization opportunities, future revenues, and growth initiatives. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, our inability to agree upon the terms of a definitive agreement, and regulatory uncertainty regarding digital assets and loyalty rewards, including the risk that Amaze credit system may be characterized as a security under U.S. federal or state law. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., April 23, 2026 -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today announced it is opening applications for creators, influencers, and community sellers to participate in its Amaze Live Shopping Program, with more than 20 brands already committed to the program at launch.

The program is designed to connect participating creators with brand inventory for live, shoppable broadcasts across multiple social and owned channels, aligned to their audiences, categories, and content verticals, creating monetization opportunities through real-time commerce.

Today’s announcement follows the recent launch of Amaze Live, opening creator applications and activating brand participation as the next phase of the rollout.

The Amaze Live Shopping Program is expected to provide immediate commercial benefits for approved creators:

• Starting commissions of 10% on qualifying product sales
• Access to professional live-streaming studios in Los Angeles, Carlsbad, Miami, and additional markets as the program expands
• Opportunities for brand collaborations and sponsored campaigns
• Multi-channel live streaming capabilities across supported platforms

The Company currently expects initial live selling campaigns to begin on or before May 15, 2026, subject to onboarding timelines, creator approvals, brand readiness, and other customary launch factors.

The Company believes pairing creators with available brand inventory can accelerate adoption, shorten time to monetization, and strengthen Amaze Live as a scalable marketplace for live social commerce.

"The response from brands ahead of our Amaze Live rollout has been encouraging," said Aaron Day, Chief Executive Officer of Amaze. "Having more than 20 brands commit inventory to the program before creator applications have even opened gives us confidence in the demand for this model and positions us to move quickly toward our first live campaigns."

Creators and brands interested in participating in the Amaze Live Shopping Program may apply at www.amaze.co/amazelive.

Applicants will be asked to submit profile information, audience details, and relevant content channels for review.

For investor information, please contact IR@amaze.co.

For press inquiries, please contact PR@amaze.co.

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the expected launch timing of Amaze Live campaigns, creator participation, brand participation, commissions, studio availability, future expansion, and related business opportunities. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., April 22, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today announced the launch of Amaze Live, a next-generation live shopping and community commerce platform that adds a real-time engagement and conversion layer to the Company's growing creator commerce ecosystem, enabling creators, entrepreneurs, and brands to sell live across social media, text, websites, and owned channels.

Positioned Within One of the Fastest-Growing Commerce Markets

Social commerce is rapidly reshaping consumer purchasing behavior. According to third-party industry forecasts, the category could exceed $6 trillion globally by 2035¹. Live shopping is emerging as a high-conversion format within that shift, combining product discovery, urgency, and real-time community engagement. Amaze believes its open-platform model positions the Company to compete in this market against closed, proprietary marketplace alternatives.

A New Model: Sell Live Anywhere

Many live shopping platforms require sellers to build inside proprietary ecosystems. Amaze Live is designed to offer a differentiated model. The platform is planned to allow creators to launch live selling experiences through Amaze Live and share them across multiple channels, connecting products, offers, and storefronts through Amaze’s existing commerce capabilities, as well as select third-party commerce platforms and affiliate solutions. Creators will be able to drive monetization by distributing their live experiences across social media, text, websites, and owned channels, rather than being dependent on a single platform.

Expanding Amaze’s Creator Opportunity

Amaze currently serves a creator ecosystem of more than 13 million creators through its commerce platform. Amaze Live is expected to expand that opportunity by attracting a broader segment of creators, entrepreneurs, influencers, and community sellers seeking live commerce capabilities. The Company believes Amaze Live could serve as a new user acquisition channel, a transaction growth engine, and a higher-frequency engagement layer across its existing creator base.

Amaze Live is intended to serve as the real-time conversion layer within the Company's Creator Commerce Flywheel, adding live transaction capability across its existing creator ecosystem.

Amaze Live is also expected to play an important role within The Food Channel, where creator-led content, community participation, and impulse purchasing behavior are highly aligned.

“Social commerce is becoming one of the largest opportunities in global retail, and live shopping is at the center of that shift,” said Aaron Day, Chief Executive Officer of Amaze. “Creators have told us they want the ability to sell live anywhere, connect directly with fans, and avoid being locked into a single platform. Amaze Live is intended to be our answer to that demand. We believe this platform can expand our reach to millions of additional users over time while creating a powerful new monetization layer across both The Food Channel and the broader creator economy.”

Initial Rollout and Expansion

Amaze Live will launch first in the United States, with additional international market expansion expected later this year.

The Company also expects continued integration across future verticals including Food, Music, Lifestyle, and other creator-led commerce categories.

Individuals, creators, entrepreneurs, and brands interested in early access to Amaze Live may join the waitlist at www.amaze.co/amazelive.

For investor information, please contact IR@amaze.co.

For press inquiries, please contact PR@amaze.co.

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Source: 1. https://www.transparencymarketresearch.com/livestream-e-commerce-market.html

Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding Amaze Live development, rollout, adoption, integrations, monetization opportunities, market opportunity estimates and our future revenues. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

NEWPORT BEACH, Calif., April 16, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today announced the activation of its distribution engine as part of its strategy to build infrastructure for commerce inside content.

The “creator economy” is already valued at more than $300B in 2026, and projected to grow to approximately $2T by 2035*, reshaping how individuals build audiences, brands, and businesses. While content has captured consumer attention at scale, it has not consistently converted that attention into commerce — resulting in fragmented conversion, low retention, and limited long-term value.

Amaze is addressing this as a systems problem — building a flywheel that connects content, commerce, and distribution into a single compounding system. Content drives demand. Commerce converts that demand into transactions. Distribution amplifies both — accelerating reach, revenue, and repeat behavior.

The Company is launching this system through The Food Channel, the first deployment of a content operating system designed to turn attention into repeatable commerce. Within this vertical, Amaze is focused on converting high-intent demand into repeatable transactions through creator-led content distributed at scale.

Distribution Is The Amplifier

Amaze’s distribution layer enables creator-led content to reach scaled, high-intent audiences through a growing network of partners, including the Los Angeles Times, which provides access to a scaled, high-intent audience of over 47 million monthly users across editorial, social, and direct channels.

Distribution is built into the system from day one — expanding reach, accelerating the path from content to transaction, and amplifying overall performance.

This positions Amaze as infrastructure for commerce inside content — where brand-funded content becomes monetizable media inventory, and performance is tied directly to consumer behavior.

What begins as a brand-funded content engine is designed to scale into a repeatable system generating revenue across creators, brands, and audiences.

The Company expects distribution to be the fastest path to meaningful near-term revenues within the Food Channel.

Building a Scalable Distribution Network

Amaze is building a repeatable distribution model by:

• Partnering with established media platforms, including LA Times Studios and its network of over 47 million monthly unique users
• Leveraging partner editorial, social, and direct channels to distribute creator content at scale
• Enabling rapid testing and optimization of content performance across distribution partners
  

Initial deployment provides immediate audience access and accelerates the path from content to transaction.

Food Channel: First Proof Point

Food Channel is the first vertical where Amaze is activating its flywheel.

The model is built around a simple loop: content drives engagement, unlocks purchase moments, converts into transactions, and brings customers back for repeat behavior.

The Food Channel is focused on a high-intent segment where purchase behavior already exists, enabling faster conversion and repeat transactions.

The model is designed to:

• Convert existing demand into repeatable transactions
• Enable brand-funded content and commerce revenue
• Increase purchase frequency through structured content formats
• Scale efficiently with low capital requirements

With built-in distribution — including access to a large, high-intent audience through partners like the Los Angeles Times — Food Channel creates a direct path from content to purchase, increasing conversion, repeat behavior, and lifetime value.

The Company believes this approach targets a high-intent segment of a large and growing market opportunity. Critically, the Food Channel vertical is designed to validate a model the Company intends to replicate across Music, Gaming, Health, and Lifestyle — where each new vertical feeds more transactions and data back into the system, strengthening the flywheel over time and turning distribution and commerce into a repeatable, scalable revenue system.

Near-Term Milestones

Amaze will provide updates as the following milestones are reached:

• Brand participation
• Expansion of distribution partners
• Conversion and transaction growth
• Creator onboarding and content output

“Content has captured attention, but it hasn’t consistently converted into commerce,” said Aaron Day, Chief Executive Officer of Amaze. “We’re solving that as a system — where content drives demand, distribution amplifies it, and commerce converts it into repeatable revenue. Food Channel is where this system will operate at scale for the first time.”

For more information, please review the latest investor deck.

For investor information or to find out more about becoming a distribution partner, please contact IR@amaze.co.

For press inquiries, please contact PR@amaze.co.

Sources: https://www.precedenceresearch.com/creator-economy-market

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the Food Channel distribution activation, the content-to-commerce revenue model, planned expansion to additional verticals, market opportunity estimates, expected operating leverage and our future revenues. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

An image accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/688d71cc-fab3-45c6-aa63-9ca83afad9b5

NEWPORT BEACH, Calif., April 1, 2026 — Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce platform enabling creators and brands to sell products globally, today reported financial results for the full year ended December 31, 2025.

Management Commentary

“2025 was a foundational year for Amaze,” said Aaron Day, Chief Executive Officer of Amaze.  “Following the acquisition of Amaze Software and our transition from Fresh Vine into a creator-powered social commerce platform, we spent 2025 consolidating operations, strengthening our technology stack, reducing costs, and positioning the business for scalable growth.”

During the year, the Company began development on the Amaze Commerce platform - an operating system for the creator economy. Concurrently, work was undertaken to streamline operational infrastructure, launch the AI-driven Moments capability, and expand on distribution strategy through the acquisition of Food Channel. These efforts created the structural foundation necessary to scale the business.

Looking ahead to 2026, the new Amaze Commerce platform will become the primary driver of growth, supported by expanding creator participation and increasing transaction volume. As the year progresses, the Company also expects data monetization and distribution channels to become increasingly meaningful contributors, reinforcing the flywheel between commerce activity, first-party data generation, and distribution layers.

2025 Strategic Highlights

During 2025, Amaze completed a series of initiatives designed to transition the Company into a scalable social-commerce platform. Building scalable commerce infrastructure requires significant upfront investment before growth accelerates, and the Company believes the foundation built during 2025 positions it for this next phase.

Platform Transformation

• Completed the acquisition and integration of Amaze Software, transitioning the business into a technology-enabled social-commerce platform
• Launched Moments AI, an AI-driven signal engine designed to identify spikes in cultural relevance, engagement, and demand via a creator's social channels.
• Continued development of the Company’s integrated creator commerce infrastructure spanning storefronts, product design, manufacturing, and fulfillment

Why This Matters:

To offer brands of all sizes the ability to be listed in over 14 million stores with access to over 200 million users on a monthly basis across Amaze and its partners’ ecosystems, certain structural and financial components need to be in place. For example, a large shoe manufacturer looking for all of Amaze’s sellers to sell a core set of products requires massive infrastructure. That is the infrastructure the Company has been building.

Distribution Expansion

• Acquired the digital media platform Food Channel, expanding Amaze’s verticalized distribution strategy
• Initiated development of category-focused distribution networks designed to connect creators, audiences, and brands within defined interest verticals

Why This Matters:

Distribution is a critical component of Amaze’s long-term growth strategy. By partnering with media platforms and vertical communities that collectively reach hundreds of millions of users monthly, Amaze can introduce commerce opportunities directly within existing content ecosystems. This approach enables creators and brands to reach highly engaged audiences organically while significantly lowering customer acquisition costs compared to traditional digital advertising channels. Over time, these distribution networks are expected to increase transaction volume across the platform and strengthen the connection between creators, audiences, and brands.

Operational Consolidation

• Streamlined internal operations and reduced operating costs through platform efficiencies and AI-driven workflow improvements
• Consolidated elements of the supply chain and vendor ecosystem
• Positioned the Company to operate under a more scalable, asset-light commerce model

Why This Matters:

As Amaze transitions from a startup platform to a scalable commerce operating system, operational discipline becomes critical. During 2025, the Company focused on reducing complexity, removing redundant costs, and improving efficiency across its technology and supply chain stack. These initiatives are designed to improve unit economics, enable the platform to support significantly higher transaction volume without proportionate cost increases, and position Amaze to scale profitably as creator participation and commerce activity expand.

Creator and Platform Growth

• Expanded creator adoption across multiple verticals including gaming, lifestyle, entertainment, and culinary content
• Continued growth in storefront creation and platform engagement
• Increased traffic and consumer interactions across creator storefronts

Why This Matters:

Creator participation is the foundation of Amaze’s platform ecosystem. Each new creator storefront expands the network of products available across the platform while increasing the volume of consumer engagement and transaction data generated by the system. As the creator base grows, the platform becomes more valuable for brands seeking distribution and for consumers seeking authentic commerce experiences. This expanding creator network reinforces Amaze’s commerce-data-distribution flywheel and helps drive long-term platform scale.

Full Year 2025 Financial Results

Results of Operations

Key Metrics

Revenues: Net revenues totaled $2.0 million. Gross merchandise volume totaled $9.4 million

Net Loss from Operations: Net operating loss of $54.4 million included the following non-cash items $34.3 million Goodwill impairment, $3.3 million Depreciation and Amortization, and $2.6 million of Equity compensation.

Selling, general and administrative expenses of $15.7 million included higher compensation, professional, and overheads but also included a number of one-time expenses including legal and professional costs related to the business combination.

The Company expects a significant reduction in operating costs in 2026 as one-time matters conclude. Management also undertook several initiatives during the year to improve cost structure and operational efficiency as the Company prepares for future scale, allowing the Company to redirect capital toward growth initiatives.

For additional detail, investors are encouraged to review the Company’s Annual Report (Form 10-K) for the fiscal year ended December 31, 2025.  

2026 Outlook

Amaze expects continued platform expansion in 2026, driven primarily by growth in creator commerce activity.

Management expects:

Commerce Growth

• Increased GMV across the new Amaze Commerce operating system as creator adoption expands. We have already announced several strategic contracts which represent a meaningful uplift in revenue potential for 2026.
• Growth in storefront launches and product catalog breadth
• Continued improvement in unit economics through platform optimization
  

Data Monetization Development

• Continued development of first-party data capabilities derived from platform transactions. Management believes data monetization represents a significant long-term opportunity as the platform scales, given the volume and richness of transactional data generated across the ecosystem.
• Expansion of analytics and targeting functionality designed to improve conversion and engagement
• Evaluation of potential data-driven monetization initiatives as the platform scales.
  The Company expects to provide additional detail on data monetization initiatives as they develop during 2026.
  

Distribution Expansion

• Further development of verticalized distribution channels, including Food Channel
• Increased engagement between creators, brands, and audiences through category-focused ecosystems
  

Management believes the combination of these initiatives positions the Company to expand revenue streams over time across commerce, data, and distribution. The Company expects to roll out additional core platform capabilities during 2026 that management believes will enable meaningful growth acceleration.  

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

Between major product announcements—including the Amaze Commerce Platform, Amaze Moments, and a preview of our upcoming live shopping capabilities—and back-to-back industry events, we attended Shoptalk Las Vegas and WMC Miami, connecting directly with the brands, creators, and partners shaping the future of commerce.

Here’s what we saw—and why it matters.

Shoptalk Las Vegas: Momentum Around Live Shopping

At Shoptalk Las Vegas, joined by partners from the Los Angeles Times and Contend, Amaze’s presence centered on Food Channel, showcasing the evolving role of food creators and the growing impact of live shopping experiences. The team highlighted new platform capabilities that empower creators to seamlessly integrate commerce into live content, unlocking new revenue streams and deeper audience engagement.

Our team met with a wide range of partners and brands, with strong interest in the food category and the growing role of live, interactive shopping. Building on our recent live shopping announcement, we previewed how Amaze enables creators to turn real-time engagement into seamless purchasing experiences.

One theme stood out: brands are actively looking for better ways to connect content and commerce—and creators are at the center of that shift.

“Shoptalk was incredibly energizing for our team,” said Danielle Pederson, Chief Marketing Officer of Amaze. “The level of interest and quality of conversations exceeded expectations. We met with a number of high-intent partners who are actively looking for solutions like Amaze—it’s clear there’s real momentum behind live shopping and creator-led commerce.”

WMC Miami: Commerce Meets Culture

Meanwhile, at the Winter Music Conference in Miami, Amaze continued the conversation around creator-driven commerce within the music and entertainment industries. Aaron Day, alongside members of the Amaze team, engaged with artists, managers, and industry leaders on how creators can better monetize their audiences through integrated commerce experiences. Aaron Day, CEO of Amaze, also took part in a live panel, emphasizing the growing convergence of music, content, and direct-to-fan commerce.

“The energy at WMC was unmatched,” said Saverio Montecalvo, Head of Growth & Acceleration at Amaze. “Artists today are more than performers—they’re entrepreneurs. Amaze is building the infrastructure that allows them to own their audience relationships and turn engagement into sustainable income.”

Conversations at WMC consistently reinforced the value of connecting content, audience, and commerce in one platform. The team connected with creators and established exciting new relationships with major brands and agencies.

What This Week Signals

Across both events, the takeaway was clear:

Creators are becoming the storefront.

Everything we launched this week—from the Amaze Commerce Platform to Amaze Moments and our upcoming live shopping capabilities—is built to support that shift.

And based on what we saw in the market, the timing couldn’t be better.

We’re just getting started.

NEWPORT BEACH, Calif., March 26, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today announced the launch of its Creator Commerce Media Platform, a new revenue initiative designed to monetize its growing base of first-party commerce and audience data.

Built on the foundation of Amaze’s recently launched proprietary demand-side platform (DSP), the platform turns creator activity, storefront traffic, and transaction data into actionable audience targeting, media activation, and insight for brands and agencies.

Amaze supports a global network of more than 137 million creators across 160+ countries, driving over 200 million storefront visits and reaching an estimated 1.7 billion fans worldwide. Unlike traditional creator platforms that rely on engagement signals such as views, likes, or follows, Amaze captures verified purchase behavior across millions of creators and products — creating a differentiated dataset built on what consumers actually buy.

A New Revenue Layer Beyond Commerce

The Creator Commerce Media Platform introduces four complementary, high-margin revenue streams built on the same underlying data asset:

• Audience & Purchase-Intent Targeting (DSP Activation)
  First-party purchase data is packaged into audience segments based on creator affinity, product category, and repeat purchase behavior. These segments are activated through the Amaze DSP and syndicated to platforms such as The Trade Desk. Unlike traditional targeting models, these audiences are built on verified transactions, not inferred intent.
• Subscription Data Products (SaaS)
  Amaze is developing recurring data products that provide brands, agencies, and creator management teams with direct access to aggregated insights on what is converting across the platform — informing product decisions, creator selection, and campaign strategy.
• Data-Driven Brand Activation
  Brands activate campaigns directly within the Amaze ecosystem using conversion data to select creators and measure performance. Campaigns run through creator storefronts with closed-loop attribution tied to actual purchases.
• Enterprise Solutions & Creator Intelligence
  Amaze provides enterprise-level strategy and tools, including a creator scoring model based on transaction performance — enabling brands and agencies to identify high-performing creators using real commercial data rather than follower counts.

Scalable, High-Margin Growth Opportunity

The Creator Commerce Media Platform represents a meaningful new revenue opportunity for Amaze:

• Revenue tied directly to media spend and data usage
• High incremental margins once infrastructure is in place
• Multiple products monetizing the same underlying data asset

The Company expects to continue investing in data infrastructure, product development, and go-to-market capabilities to support this expansion.

Operating Within Large and Growing Marketing Budgets

Amaze’s Creator Commerce Media Platform is positioned within large and expanding global

marketing categories, including ~$600B+ in digital advertising, ~$100B+ in commerce and retail

media, and ~$20B+ in influencer and creator marketing. These are existing budgets increasingly

shifting toward performance-driven channels tied to conversion, first-party data, and measurable

outcomes — areas where Amaze’s transaction-based data model is directly aligned.

Early Performance Demonstrates Strong Unit Economics

Initial campaigns using Amaze’s data and DSP capabilities have shown strong performance:

• Cost per sale of $8, 2 times better than the industry average for fashion and apparel
• Return on ad spend (ROAS) reaching up to ~500% in the 1st month of running Fan Sales Campaigns
• Strong retargeting performance driven by high-intent purchase signals coming from our audiences

These results reinforce the advantage of targeting based on actual purchasing behavior rather than engagement proxies.

Focused Go-to-Market with Clear Expansion Path

Amaze is initially focused on performance-driven advertisers across apparel, fitness, gaming, and lifestyle verticals, where creator-driven commerce already drives measurable purchasing behavior.

The Company is currently working with a select group of early partners, with expansion expected as demand and data scale.

Building the Data Layer for Creator-Driven Commerce

While billions of dollars in creator-driven commerce occur each year, brands still lack a clear view into what actually drives purchasing behavior.

Amaze is building the Creator Commerce Media Platform around a fundamentally different signal: transaction data. This allows the Company to move beyond audience reach and engagement, and instead deliver targeting, measurement, and insights tied directly to completed purchases.

As more transactions flow through the platform, the dataset improves — strengthening audience targeting, creator selection, and campaign performance across the ecosystem.

Scalable Growth Opportunity

The Creator Commerce Media Platform represents a meaningful new revenue opportunity for Amaze:

• Revenue tied directly to media spend and data usage
• High incremental margins once infrastructure is in place
• Multiple products monetizing the same underlying data asset

The Company expects to continue investing in data infrastructure, product development, and go-to-market capabilities to support this expansion.

Management Commentary

“We’re building the Creator Commerce Media Platform to unlock a high-margin, scalable revenue stream on top of our core commerce business,” said Aaron Day, Chief Executive Officer of Amaze. “At a simple level, we’re turning real purchase behavior into media and targeting. That allows us to participate in a much larger share of digital advertising spend — and the early performance we’re seeing gives us real confidence in where this can go.”

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Early reported ROAS results, including figures such as ~500%, are based on a small sample size and may not be indicative of future results or broader performance. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., March 25, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today announced Amaze Commerce, a new operating system designed to transform how creators turn content into revenue.

At the same time, the Company unveiled the first sneak peek of the platform: Moments AI, an AI-powered capability that analyzes a creator’s social profile and turns their most engaging content into products that their fans want to buy.

For years, creator commerce has relied on guesswork. Creators are expected to come up with designs for their products, launch them, and hope they resonate.

Meanwhile, creators are generating powerful signals every day through their content. Moments where engagement spikes, phrases spread, and audiences clearly show what they care about.

Until now, those moments have gone largely untapped.

Amaze Commerce is built to change that.

Moments AI is the first step toward this vision. The capability analyzes a creator’s content and audience engagement to identify high-impact moments, including phrases, reactions, and themes that resonate most with their audience. These signals can then be translated into product ideas and designs, enabling creators to launch based on what is already working.

“Creators generate signals every day through their content,” said Gwan Yip, Chief Product Officer at Amaze. “The problem is there’s never been a system built to capture those moments and act on them in real time. That’s what we’re building. This is the first unlock.”

Unlike traditional creator commerce approaches that start with product ideas, Amaze Commerce starts with a creator’s audience behavior, helping creators identify what their audience is already responding to and act on it faster.

This first release marks the beginning of a broader system designed to function as an intelligence layer across the creator economy, connecting content, signals, product creation, and distribution into a unified experience.

Through Amaze Commerce, creators will be able to:

• Identify high-impact moments within their content
• Turn engagement into product opportunities
• Launch faster, with less guesswork
• Increase the likelihood of successful product releases

“This is just the beginning,” said Aaron Day, Chief Executive Officer of Amaze. “We’re building toward a system that operates at the speed of culture, where creators can move from signal to revenue in real time, and which provides creators with additional ways to monetize.”

Amaze will continue rolling out additional capabilities as Amaze Commerce evolves, expanding how creators can turn their content into scalable revenue streams.

The company is opening access through both a waitlist and a limited beta program.

Creators can join the waitlist to be notified as soon as Amaze Commerce goes live. They can also apply to the beta program for early access to test the new operating system and get the opportunity to help shape what’s coming next.

Join the waitlist and apply for beta here: https://www.amaze.co/amazecommercewaitlist

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

NEWPORT BEACH, Calif., March 25, 2026 - Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today issued a letter to its shareholders highlighting achievements in Q1 and priorities for the remainder of 2026.

Dear Shareholders,

As we move through the first quarter of 2026, I want to take a moment to update you on our progress and how we are thinking about the next phase of Amaze.

In our year-end letter, we spoke about 2025 as a transformative year—one where we stabilized the business, reduced our cost structure, strengthened the balance sheet, and positioned ourselves for growth. That work is now largely behind us.

Our focus has shifted from fixing the foundation to scaling the opportunity.

From Foundation to Flywheel

Amaze has always been built around a simple idea: allow anyone to sell anything, anywhere.

What has become clearer over the past year is that this is not just a product vision—it is a system-level opportunity.

We are now organizing the business around what we call the Creator Commerce Flywheel:

• More creators drive more products and experiences
• More activity generates more data and insights
• Better data improves conversion and monetization
• Expanded distribution increases reach and demand
• Which in turn attracts more creators

This flywheel is already active across our platform. Our job now is to accelerate it.

Data Is Becoming a Core Asset

One of the most important realizations coming out of 2025 is the value of the data generated across our ecosystem.

With billions of visits, millions of stores, and constant product creation, we are capturing real-time signals around:

• What consumers are engaging with
• What they are buying
• How trends are forming and evolving

This is not theoretical—it is happening on our platform every day.

We are now actively building ways to turn these signals into actionable tools for creators and brands, enabling better decisions around product launches, pricing, content, and marketing.

Over time, we believe this will open up entirely new monetization layers beyond transactions, extending Amaze into data-driven commerce and audience intelligence.

Expanding Distribution

At the same time, we are focused on where this activity reaches audiences.

Historically, creators have been dependent on closed platforms for distribution. We believe the next phase of the market will be defined by open, connected distribution models that allow commerce to travel wherever audiences already are.

As part of this strategy, we are building distribution partnerships that combine trusted media brands with commerce-native infrastructure.

One example of this approach is our recently announced launch partnership with the LA Times Studios, one of the largest and most influential media platforms in the United States. The LA Times reaches over 100 million monthly unique users across digital properties, supported by a deeply engaged subscriber base and premium content ecosystem.

By integrating commerce directly into this type of scaled, trusted distribution, we are not simply adding audience - we are embedding transactions into high-intent environments where consumers are already discovering content.

This is a fundamentally different model from traditional affiliate commerce.

It is also designed to be repeatable.

We view this as the beginning of a broader strategy to activate similar partnerships across additional verticals and distribution platforms over time.

Introducing Our Updated Investor Framework

To better communicate this evolution, we have released a new investor presentation that outlines how Amaze is positioning itself across:

• Creator commerce
• Proprietary data
• Distribution infrastructure

We believe it is important that investors understand that Amaze is no longer just a set of tools—it is an entirely new operating system, participating in multiple layers of a rapidly growing market. The new investor deck can be reviewed here.

Context on 2025 Performance

As we discussed previously, 2025 was a year of transition.

We made deliberate decisions to:

• Reduce operating costs
• Restructure the balance sheet
• Invest in key platform capabilities
• Integrate new assets, including The Food Channel

These actions impacted near-term financial performance, but they were necessary to position the business for scale.

As we enter 2026, we are doing so with a cleaner structure, improved efficiency, and a clearer strategic direction.

Looking Ahead

Our priorities for 2026 are straightforward:

• Accelerate the Creator Commerce Flywheel
• Expand data-driven capabilities across the platform
• Increase distribution through strategic partnerships
• Drive operating leverage as we scale

We believe the combination of these initiatives positions Amaze to participate in a much larger opportunity than where we started.

We are particularly encouraged by early indicators from our Food Channel initiatives and related distribution partnerships. While still in the early stages, our initial operating frameworks targeted at generating multi-million dollar gross revenues in year one, scaling to $12 million in year two for individual vertical launches, based on performance-driven models.

These initiatives are designed to be modular and repeatable, providing a pathway to scale revenue through additional vertical launches across Music, Gaming, Health and Lifestyle etc, without requiring linear increases in fixed cost.

The creator economy continues to evolve rapidly, and we are seeing firsthand how commerce, content, and data are beginning to converge.

Our goal is to be at the center of that convergence.

Closing

I remain incredibly proud of what our team has accomplished over the past year.

We have taken a business that was undergoing significant change and built a foundation that we believe can support long-term growth.

Now, the focus is execution.

We appreciate your continued support and look forward to sharing more as we move through 2026.

Thank you,

Aaron Day
Chairman and Chief Executive Officer
Amaze Holdings, Inc.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements
This shareholder letter contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our future revenue streams, planned acquisitions, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks  and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the shareholder letter. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.