The Original Hooters Teams Up with Amaze to Launch Online Merchandise Store
(February 2025) — Amaze, a leader in creator-powered commerce, is proud to announce a partnership with The Original Hooters, unveiling a comprehensive online merchandise store that delivers their most iconic products to fans worldwide. Through The Original Hooters store, fans can access a curated collection of The Original Hooters’ beloved merchandise. The initial launch features 13 carefully curated products, with plans to expand the collection rapidly.
Since its founding in 1983, The Original Hooters has evolved into a cultural icon, with its merchandise becoming sought-after by fans and collectors alike. This store represents the first step in a broader initiative to bring individual The Original Hooters locations and their talent into the ecommerce space, enabling them to offer unique and localized merchandise to fans across the globe.
"This partnership signifies an exciting new chapter for both The Original Hooters and creator commerce," said Aaron Day, CEO at Amaze. "We're creating a blueprint for how iconic hospitality brands can connect with fans in meaningful new ways. Through our Spring by Amaze platform, we're making it possible for The Original Hooters to expand their merchandise program thoughtfully while maintaining the brand authenticity that fans have come to love."
This launch lays the groundwork for future growth, including opportunities for The Original Hooters talent to create and sell their own branded merchandise. This expansion will offer fans innovative ways to support their favorite personalities and further solidify the connection between the brand and its loyal community.
The initial collection is now available, marking a pivotal moment in connecting fans to The Original Hooters through innovative, digital-first experiences.
Media Contact:
PR@amaze.co
About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
About The Original Hooters:
Since 1983 the Original Hooters group has been known for its World Famous Chicken Wings, fun atmosphere, and legendary service from the iconic Hooters Girl. The first location was in Clearwater, FL was opened by six guys with no restaurant experience and over 40 years later, the casual beach-theme establishments are still going strong. They currently own and operate 22 Hooters Restaurants in Tampa Bay and Chicagoland and two Hoots locations in Chicagoland. For more information please visit www.originalhooters.com or follow them at Twitter @originalhooters, Instagram @originalhooters and Facebook https://www.facebook.com/originalhooters.