Scotland’s Iconic Newspaper, The Scotsman, Launches Merch Collection with Amaze

Amaze, the world’s leading creator commerce platform, is proud to announce its latest collaboration with The Scotsman, Scotland’s iconic newspaper, to launch a new line of branded merchandise.

Founded in 1817, The Scotsman has been a cornerstone of Scottish journalism for over two centuries. With a combined monthly reach of 5.8 million people across print and online, it continues to be a leading voice in news and culture. By partnering with Spring by Amaze to launch their new line of branded merchandise, The Scotsman deepens its connection with readers, offering them a chance to represent and celebrate the iconic publication through premium products.

“We’re delighted to launch our new range of products into the market,” said Steven Chisholm, Scotsman Publications acting general manager. “We know that people come to us for our fantastic news coverage and brilliantly written lifestyle features, but we also hope there are people out there who are as proud to read the Scotsman as we are to write for it.”

The collection features iconic designs, including the signature Scotsman thistle masthead, on hoodies, mugs, wall art, and more. With Spring by Amaze, The Scotsman is extending its influence beyond journalism, offering its loyal readers an opportunity to showcase their admiration for the newspaper in their daily lives.

“Early in my career, I remember redesigning the ‘I Love Edinburgh’ tote bags,” Chisholm added. “More than a decade later, I still see them proudly carried by shoppers, and I hope this new range has the same lasting appeal.”

Spring by Amaze is the ideal platform for brands like The Scotsman. By removing the logistical burdens of product creation, Amaze enables creators to seamlessly design, produce, and ship products globally, all within minutes.

Derek Francis, EVP of Global Growth at Amaze, said, “We are honored to serve as the bridge that connects The Scotsman with followers worldwide. This collaboration reflects the innovative ways that iconic brands can connect with their audiences.”

Scotsman editor Alan Young, who took over in September, commented, “The Scotsman is an iconic and much-loved brand, and I’m thrilled with this fantastic new range of products. With Christmas around the corner, what better gift for a Scotsman reader?”

The partnership between Amaze and The Scotsman showcases the power of creator commerce, enabling brands to monetize their influence, reach global audiences, and strengthen their connection with their communities. Spring by Amaze offers the perfect solution for brands of all sizes to launch their product lines, providing everything from design tools to production and global distribution.

Visit The Scotsman’s new store to browse the premium collection and find the perfect way to show your connection to Scotland’s national newspaper.