As we close out 2025, we want to recognize the creators who stuck with us as we focused on making Amaze better.
This year was about listening, rebuilding, and investing in the foundation of the platform — so creators can move faster, launch more easily, and grow with fewer limits. While much of that work happened behind the scenes, it was all done with one goal in mind: creating a stronger, more powerful experience for you.
Your patience, feedback, and belief in what we’re building helped shape what Amaze is becoming — and we’re excited to show you what that work unlocks next.
Expanding Reach and Monetization: The Food Channel by Amaze
In 2025, The Food Channel by Amaze joined our ecosystem — opening up a new way for creators to expand reach and monetize content.
The Food Channel brings built-in audiences, brand partnerships, and commerce opportunities that allow creators to earn beyond their own storefronts. It adds another path to distribution and revenue, especially for creators focused on food, lifestyle, wellness, and culture — and it’s just the beginning of how we plan to connect creators with larger media and monetization opportunities.
A Major Milestone This Year: Amaze Moments
One of the biggest things we built in 2025 was Amaze Moments, now in beta.
Moments is designed to remove one of the biggest challenges creators face: figuring out what to make next. When your content starts trending — a post goes viral, a video spikes, a moment takes off — Amaze Moments identifies that surge in engagement and turns it into product ideas and designs automatically.
Instead of guessing or starting from scratch, Moments helps you launch products based on what’s already working — often within minutes. Early results from beta testing show faster launches and stronger conversions, and we plan to roll Amaze Moments out to all creators in early 2026.
This is just the beginning. Moments is powered by one of the largest creator-commerce datasets in the world, giving us the ability to see what’s resonating in real time — and help creators move at the speed of culture, without doing more work.
More Highlights from 2025
Alongside the product work we shared earlier, Amaze also made moves this year that expanded creator opportunity, visibility, and support across the ecosystem. Here are the key moments from 2025 that matter to you:
Global partnership to expand monetization
We announced a strategic partnership with OpenWav.AI, unlocking new revenue streams, expanded fulfillment in 100+ countries, and AI-driven tools to help creators reach fans and sell globally with lower logistics friction.
Creator-ready production studios
Our partnership with Loft 100 Studios gives creators access to world-class production environments — supporting higher-quality content, launches, and experiences that deepen audience connection.
Adobe Express expansion into India
We extended our Adobe Express partnership to support creators in India, opening integrated design-to-commerce tools to millions more creators globally.
A unified, reimagined Amaze platform
We launched a redesigned Amaze experience built around creator needs, making it easier to discover tools and move from idea to audience in one place.
Major traffic and engagement milestones
Amaze surpassed 200 million lifetime storefront visits, reflecting growing fan demand and creator momentum across the platform.
Creator-first experiences at Adobe MAX
At Adobe MAX 2025, we launched the Creator Confessional Experience, bringing real creator voices and feedback to one of the industry’s biggest stages.
These moments, tools, and partnerships represent real opportunities for you to grow, connect with audiences, launch new kinds of products, and scale your business on your terms.
What Got Better for Creators on Amaze
Faster creation and fulfillment, end-to-end
In 2025, we deepened our partnership with Adobe Express, making it easier to design and launch products directly inside Amaze. We also expanded and optimized our print provider network, improving product quality and reducing production and turnaround times — so your orders get made and shipped faster.
The result: fewer steps from idea to delivery.
Dynamic Merchandising: sell wherever your audience is
One of your most-used tools got a major upgrade. Our Store Drop integration lets you place an editable, shoppable store widget anywhere HTML is supported — including personal websites, blogs, and landing pages.
Fans can browse and purchase your products outside of your main storefront, making it easier to sell wherever your audience already spends time.
New ways to experiment and expand
- Digital Fits opened the door to digital wearables inside gaming communities, connecting virtual identity with physical products. After a strong beta with thousands of creators, we’re continuing to refine the experience ahead of broader availability.
- Kast gives creators a way to bring their communities together through real-time watch parties and shared viewing experiences. We’re continuing to invest in Kast as a foundation for deeper engagement, with more flexibility and future monetization opportunities ahead.
Looking Ahead to 2026
This year was about building the foundation; 2026 is about acceleration.
In the year ahead, creators can expect:
- A broader rollout of Amaze Moments
- Faster onboarding and creation flows
- More product types and monetization options
- Stronger distribution across platforms
- Continued investment in tools that help creators sell at scale — without becoming more complex
Everything we’re building is focused on helping you move faster, earn more, and spend less time managing the setup.
Thank You for Being Part of This
None of this works without creators.
Your ideas, your content, your feedback, your willingness to try something new — that’s what shapes Amaze. 2025 challenged us, strengthened us, and clarified what matters most.
We’re incredibly excited for what’s ahead, and even more excited to build it with you.
Here’s to everything you created this year — and everything that’s coming next.
Happy holidays, and cheers to 2026.
— The Amaze Team
