NEWPORT BEACH, Calif., June 18, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, announced enhancements to its multi-channel live shopping platform, Amaze Live, and released a comprehensive new blueprint titled "Social Commerce Platforms: Escaping the Walled Garden" to help creators launch and monetize their live commerce businesses.
Building a business entirely inside a single social network used to feel like a shortcut to success. Today, it feels more like a trap. Over the past year, thousands of independent brands and content creators have watched their hard-earned audience engagement vanish overnight because of a sudden algorithm tweak or an unannounced policy shift. When your entire revenue stream lives inside a closed ecosystem or a single mobile app, you don’t actually own a business you are just renting space from a tech giant. If we want a sustainable future for digital commerce, we have to look toward independent live commerce platforms and that is exactly where Amaze Live steps in.
Why Are Creators Transitioning Away From Single Live Shopping Platforms?
The reality of building an e-commerce brand inside a single social network is that your business is always vulnerable to things completely out of your control. Savvy creators are starting to realize this, which is why there is a massive shift toward open, multi-channel ecosystems that protect audience ownership and secure long-term financial independence.
Instead of putting their faith in a single app, modern sellers are hunting for the right live shopping platform to host their live shopping events. To actually capture a piece of this industry's massive momentum over the long haul, you need a versatile video commerce platform that supports live video commerce natively. Amaze Live was built specifically to be this platform, ensuring your business remains fluid, secure, and entirely yours.
The True Cost of Rented Land on Closed Social Commerce Platforms
When native in-app shopping platforms first launch, they make a massive push to attract sellers. They offer heavy subsidies, free shipping vouchers, and huge algorithmic boosts to jumpstart product discovery. But once those marketplaces mature and the live shopping experience becomes standard, those early perks disappear. The platforms inevitably raise their fee structures to squeeze creator margins, which turns inventory management into an absolute nightmare for independent sellers dealing in everything from apparel to home goods.
Even worse is the complete lack of stability when it matters most. A single automated moderation error triggered by a glitchy artificial intelligence bot can freeze your seller account instantly. That means you are locked out of your revenue and your customer base right in the middle of a major live event. If an unexpected platform ban or an app outage can entirely halt your video commerce business, you simply do not have a reliable foundation for your live shows. Amaze Live acts as the ultimate safety net here, removing the threat of arbitrary bans and giving you total control over your digital storefront.
How Rented Audiences Break Your Monetization Strategy for Creators
The biggest hidden cost of relying on single-platform marketplaces is how they intentionally cut you off from your own buyers. They actively hide crucial product data, withhold customer email lists, and penalize you for using direct links to send traffic to an independent online store or dedicated product pages.
This design forces you into a frustrating loop: you have to constantly buy ads just to reach the exact same audience you already built. Without direct access to first-party data, establishing consistent demand, optimizing your shoppable videos, or hitting higher conversion rates becomes incredibly difficult. When platforms control the overall shopping experience, they manipulate purchase decisions and strip away your brand control. You lose the freedom to send personalized product recommendations or offer exclusive content to your most loyal supporters during your live broadcasts.
Amaze Live flips this script entirely. By putting you in charge of the checkout process, it ensures you capture, own, and keep every single piece of customer data your streams generate. (For a deep dive into building this revenue engine, check out our Amaze Live Blueprint to Monetizing Social Media).
Multiplying Your Reach With Multi-Channel Live Shopping
This platform fatigue is exactly why the entire creator economy is moving toward multi-channel live commerce. Instead of forcing your community to download or open a specific app just to view live streaming content, the live video shopping experience should meet them wherever they are already spending their time. This is the only way to maximize true social engagement and expand your overall audience reach.
Amaze Live is the definitive answer to this industry-wide problem. It breaks down the walled garden completely, letting you stream a single livestream shopping broadcast to multiple social feeds, video-sharing sites, and your own website simultaneously. Whether you are running a casual social stream, hosting formal shopping streams, or managing independent live sessions, your shoppable live streams stay up and running everywhere at once.
Why Amaze Live is the Ultimate Solution for Creators
If you are ready to stop renting your audience and start owning your business, Amaze Live is the best platform on the market to make that transition seamlessly. Here is why top creators are making the switch:
- Multi-Channel Simulcasting: Broadcast live to YouTube, Instagram, Twitch, and your own website at the exact same time. You never have to split your audience or run exhausting, separate streams for each app again.
- Frictionless In-Video Checkout: Our backend engine handles checkouts natively across different platforms using clean shoppable overlays and dynamic product cards. Fans stay locked into the product details and buy directly inside the video layer without navigating away.
- 100% Data Ownership: We don't hide your buyers from you. When you sell on Amaze Live, you retain absolute ownership of your customer list, emails, and transaction data so you can build real, long-term brand equity.
- Built-in Brand Partnerships: Say goodbye to hunting for sponsors. Through our exclusive industry partnerships, approved creators get instant access to top-tier consumer brand inventory with guaranteed starting commissions.
Don't let a single algorithm dictate your financial future. Give your brand a secure, permanent home for all your future live shopping shows.
Ready to escape the walled garden? Read our Ultimate 6-Step Guide to Selling on Amaze Live or sign up for Amaze Live today to launch your first stream!
