Amaze is thrilled to announce two highly anticipated holiday product launches on its Spring by Amaze platform from creators Katie Shober and Kalen Allen, bringing fans a unique, festive shopping experience just in time for the holiday season.
Returning to Spring by Amaze after a successful debut, Katie Shober—a popular figure in the romance and book-loving community—is back with a holiday collection designed for cozy nights and avid readers. Her three custom products include a festive “Rather Be Reading” wine glass, a “Book Lover” crew neck sweatshirt in a new seasonal color, and a “Rather Be Reading” tote bag. Fans can shop this limited edition from November 1 to November 11 at Beach Reads and Bubbly.
Meanwhile, Kalen Allen, whose career is taking center stage with roles in Elf on Broadway, a holiday album, and a Netflix holiday film, is launching his first-ever seasonal collection on Spring by Amaze. His festive line features an array of seasonal-themed items like hoodies, tees, and mugs, with highlights including the “Your Arms, They Keep Me Warm” and “Shake Them Winter Blues Right Off” designs. Kalen’s collection is available at Kalen’s Kloset.
“Our mission at Amaze is to provide creators with the tools they need to bring their unique visions to life, especially during seasons like the holidays when connecting with fans is so impactful,” said Derek Francis, EVP of Global Growth at Amaze. “By taking care of the logistics—from production to global shipping—Spring by Amaze allows creators like Katie and Kalen to focus entirely on crafting experiences their audiences will love, without barriers.”
With the latest Adobe Express integration, the Spring by Amaze platform now offers even more creative flexibility, enabling creators to design extraordinary products quickly and effortlessly. Combined with dedicated support from the Creator Success team, which works closely with creators like Katie and Kalen to maximize their store’s performance, Spring by Amaze is setting a new standard in creator commerce. Guided by Amaze’s mission to drive accessible, scalable growth, this platform continues to set new benchmarks in branded merchandise and fan engagement.
