Ecommerce is quickly becoming an important channel for brands, allowing them to connect with a greater number of consumers and avoid the limitations of shopping in-person. Online sales reached an astounding $4.97 trillion this year, up from $1.3 trillion in 2014. Even as stores are reopening post-COVID, many consumers will continue to shop online. From those ecommerce transactions, 79% are taking place on mobile as the number of smartphone users continues to rise – from 1.86 billion in 2015 to around 3.8 billion users today.
Businesses that want to boost their sales and customer conversions need to follow consumers into the mobile ecommerce space (i.e. mcommerce). The key to standing out in this increasingly competitive market and connecting with customers through their mobile devices is to create well-designed, engaging, and immersive shopping experiences.
Here are some tips to help your brand break through the noise and increase customer engagement and sales:
Prioritize Customer Experience
Creating a unique, well-branded, and compelling customer experience should be a merchant’s number one priority. It will allow you to attract more customers to your mobile storefront, increase conversion and retention, and ultimately build a loyal customer base. Design plays a big role in that and it’s important to include immersive visual and video elements that engage the customer and allow them to connect with your brand on a more personal level. Research from Forrester reveals that 61% of U.S. adults are unlikely to return to websites that don’t provide a positive experience.
Improve Mobile Site Performance
Besides standing out with a great visual experience, your mobile site should also have quick load times. This will lower bounce rates, encourage customers to stay and browse your site, and ultimately complete a purchase. In fact, a 0.1 second speed improvement of a mobile site can increase conversion rates by 8.4% on retail sites.
Leverage Mcommerce Experience Platforms
To create an outstanding and engaging mobile shopping experience, businesses often have to manage a complex network of design agencies, tech developers, and marketers. This creates a burden of not only costs, but also a heavy drain of resources. Using mobile enablement and design tools is a great way to overcome these barriers and challenges and build the immersive, memorable experience shoppers want. Mobile commerce experience platforms, such as Famous Pro, help bridge the gap between the ideal mobile storefront, and the lack of technical ability and resources. They empower marketers and others with limited technical skills to easily create their own highly visual and premium designs on their mobile sites through simple drag-and-drop functions – all without the need of a developer.
The future of ecommerce is mobile. To succeed and build meaningful, lasting customer relationships, brands need to tap into this trend and develop a mobile-first mindset. By prioritizing your mobile shopping experience and using technology to quickly and easily build engaging digital storefronts, you will be able to stand out in the crowded space and attract a loyal audience.
